SRS Labs Demonstrates New SRS Xspace 3D(TM) Positional Audio Suite for Mobile Gaming at CTIA Wireless and I.T. Entertainment Sho
September 27 2005 - 6:28PM
PR Newswire (US)
Robust SRS Xspace 3D(TM) Audio Software Solution Designed for
Optimal Power Efficiency and High Impact Sound for Mobile Gaming
Market SANTA ANA, Calif., Sept. 27 /PRNewswire-FirstCall/ -- SRS
Labs, Inc. (NASDAQ:SRSL), a leading provider of innovative audio,
voice and semiconductor technology solutions, today announced that
the company will demonstrate its new SRS Xspace 3D(TM) positional
audio solution and effects suite for mobile gaming at the upcoming
CTIA Wireless Convention in San Francisco from Sept. 27- 29. The
technology suite was designed from the ground up to meet the
industry's most advanced audio specifications for the mobile gaming
industry. It provides precise placement of game sound and effects
in a 3D spherical-shaped space around, above and below the
listener. By translating audio cues from newly developed mobile
games, SRS Xspace 3D generates the correct sound placement,
velocity, directionality and relative location to the player's
location -- all taking place inside the gaming device (such as a
mobile phone or portable game device) in real time during actual
game play. (Logo:
http://www.newscom.com/cgi-bin/prnh/20050927/LATU136LOGO ) Compared
to other industry solutions, SRS Xspace 3D's unique design makes it
an extremely efficient technology solution, especially when the
number of simultaneous sound objects used within the game
increases. Xspace 3D can support an unlimited number of
simultaneous sound objects. This advantage in efficiency and
design, along with the widely recognized SRS brand in the MP3, TV,
mobile phone and PC markets makes SRS Xspace 3D an ideal solution
for multimedia application processors, gaming chipsets, and handset
and advanced portable game device manufacturers. Demonstrations of
the technology will be available at SRS Labs' booth, #639-A in the
M-Tertainment Pavilion of the Moscone West Convention Center. SRS
Labs is licensing the Xspace 3D technology directly to handset
makers and semiconductor companies to support new mobile gaming
audio requirements specified by wireless service providers. The
technology was developed in accordance with pre-defined industry
APIs (application program interface) and the Xspace 3D interface is
designed to translate these APIs and future APIs into the engine
without the need for re-design, minimizing the support needed for
each implementation. SRS Xspace 3D is available for license now
with completed implementations for the CEVA Teak DSP core and other
key industry platforms in development. "Along with the unique
design and efficiency of Xspace 3D, the strength of the SRS brand,
and our expertise in audio enhancements for low-powered devices, we
have squarely established SRS Labs as a leading provider of audio
solutions for the mobile entertainment and gaming markets," said
Joanna Skrdlant, director of emerging markets and platform
development for SRS Labs. "Having close relationships with leading
semiconductor and consumer electronics manufacturers has enabled us
to quickly penetrate the market with leading edge audio solutions.
Xspace 3D is the ultimate mobile entertainment audio solution that
meets the needs of these markets and is a highly competitive,
practical solution already garnering support from key industry
leaders." SRS Xspace 3D(TM) Key Features: * Designed for low MIPS
and Memory * 3D positioning technology based upon patented SRS
HRTFs (head related transfer functions) * Support for unlimited
number of simultaneous sound objects * Flexible interface to
support any API (Java JSR234 and several other industry APIs) *
Doppler effect * Distance attenuation * Stereo reverb with
independent send levels per source * Sample rate converter (at
48kHz, 7 up-sampling conversions available from 8kHz thru 44.1kHz)
* Listener orientation control * Listener relative mode * SRS
TruBass(R) bass enhancement SRS has targeted the marketing of
Xspace 3D specifically to the mobile gaming market through the use
of a newly designed brand to appeal to the mobile gaming market, a
unique feature which sets it apart from other SRS technology. To
view the Xspace brand, visit
http://www.newscom.com/cgi-bin/prnh/20050927/LATU136LOGO. CTIA
attendees can also hear SRS Labs' WOW XT(TM) 3D stereo and bass
enhancement technology on mobile phones, including the new Samsung
SCH-i730 smartphone. For information on licensing SRS technologies,
Call (949) 442-1070 or email . About SRS Labs, Inc. SRS Labs is a
recognized leader in the advancement of audio and voice technology.
The company works with the world's top manufacturers to provide a
richer entertainment experience through patented sound techniques.
SRS Labs' technologies can be heard through products ranging from
televisions, LCD and plasma monitors, DVD players, cell phones, car
audio systems, headphones and notebook and desktop computers. The
company also offers hardware and software tools to professionals
and consumers for the creation, production and broadcast of content
featuring SRS Labs' technologies. Valence Technology Limited, a
Hong-Kong based subsidiary of SRS Labs, is a semiconductor company
that designs and sells custom ASICs and standard ICs to leading
manufacturers worldwide. Based in Santa Ana, Calif., the company
also has licensing representation in Hong Kong, Japan, Europe, and
Korea. For more information about SRS Labs, Inc. please visit
http://www.srslabs.com/. The information on the aforementioned
website is not incorporated by reference into this press release.
Investor Contact: Media Contact: Tami Stegmaier Chris Locke (949)
442-1070 x 3093 (949) 442-1070 x 3206
http://www.newscom.com/cgi-bin/prnh/20050927/LATU136LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Investors, Tami Stegmaier, ext 3093, , or Media, Chris Locke, ext
3206, , both of SRS Labs, Inc., +1-949-442-1070 Web site:
http://www.srslabs.com/
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