New BIGtoken Consumer Research Study Reveals How TV and Movie Consumption Behaviors Changed Throughout the Global Pandemic
September 01 2020 - 7:00AM
Business Wire
BIGtoken, built by SRAX, Inc. (NASDAQ), a permission-first
consumer data management platform, released a new consumer research
report that compares BIGtoken users’ TV and movie consumption
behaviors one month versus four months into the global
pandemic.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200901005401/en/
BIGtoken users were asked in August how
many TV shows they watch per week. (Graphic: Business Wire)
BIGtoken surveyed their United States user base in April to
understand how the pandemic has affected their TV and movie
consumption behaviors. Later, the company redeployed the same
survey in August to compare results.
Here’s what BIGtoken found out:
- 46% of respondents said in August 2020 that they are video
streaming more than they were four months prior.
- More BIGtoken users have subscribed to Netflix, Amazon Prime,
and Hulu from April to August 2020.
- Before the Coronavirus outbreak, 21% of respondents claimed to
have watched one movie per week. Currently, 32% of respondents
watch two to three movies per week and 20% watch four to six movies
per week.
- Generally, 50% of respondents are watching more TV and movies
now than four months ago.
BIGtoken provides an excellent platform for conducting highly
accurate primary research across a fast-growing, 100% opted-in
audience exceeding 16.7 million consumers. This BIGtoken study was
conducted using our Lightning Insights product, a solution that
enables brands to quickly activate research panels and get robust
audience insights in just hours. The survey was deployed via the
BIGtoken mobile app in the first week of April and August, and
responses were aggregated and released 24 hours later.
You can download the full research report here:
https://research.bigtoken.com/resources/reports/television-and-movie-watching-comparison-report-four-months-into-covid-19
Want to learn more about BIGtoken’s research and insights?
Contact us here: https://research.bigtoken.com/contact
About BIGtoken
BIGtoken is a permission-first consumer data management
platform. It is the first consumer-managed data marketplace where
people can own and earn from their data. Through a transparent
platform and consumer reward system, BIG offers consumers choice,
transparency, and compensation for their data. Participating
consumers earn rewards, and developers are able to build
pro-consumer online experiences on top of the BIG platform. The
system also provides advertisers and media companies access to
transparent, verified consumer data to better reach and serve
audiences. For more information on BIGtoken, visit
bigtoken.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200901005401/en/
Natalie Santos press@srax.com
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