LOS ANGELES, Jan. 6, 2020 /PRNewswire/ -- SRAX, Inc.
(NASDAQ: SRAX), a digital marketing and consumer data management
technology company, offers a California Consumer Privacy Act (CCPA)
compliant data set. CCPA became effective on January 1, 2020, and according to major news
sources most companies are not yet compliant or prepared for the
impact CCPA will have.
The use of third-party data is threatened by the CCPA as it will
greatly affect what data can be used for targeting purposes. This
means first-party data still reigns supreme and for brands,
managing customer relationships is more important now than ever
before.
SRAX's BIGtoken is a platform that enables people to own and
earn from their data. With more than 16 million users worldwide,
BIGtoken is a CCPA compliant data set, which is very valuable when
third-party data sets are in question. The platform offers informed
opted-in consumer data from survey responses, connections to
consumers' online accounts, and touchpoints across their consumer
journeys.
"This is a crucial time for all businesses, not just in
California, but worldwide," says
Kristoffer Nelson, COO of SRAX and
co-founder of BIGtoken. "California is one of the first states to
implement data protection laws in the
United States, but many other states are already following
suit. As the nation and the rest of the world progresses to more
stringent privacy laws, BIGtoken is well-positioned to provide
targeting and measurement methodologies to brands when other data
sets and services are in question."
About SRAX
SRAX, Inc. (NASDAQ: SRAX) is a digital
marketing and consumer data management technology company. SRAX's
technology unlocks data to reveal brands' core consumers and their
characteristics across marketing channels. Monetizing its data
sets, SRAX is growing multiple recurring revenue streams through
its various platforms. Through the BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own
and earn from their data thereby offering everyone in the Internet
ecosystem choice, transparency, and compensation. SRAX's tools
deliver a digital competitive advantage for brands in the CPG,
investor relations, luxury, and lifestyle verticals by integrating
all aspects of the advertising experience, including verified
consumer participation, into one platform. For more information on
SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX),
is a consumer data management and distribution system. BIG is the
first consumer-managed data marketplace where people can own and
earn from their data. Through a transparent platform and consumer
reward system, BIG offers consumers choice, transparency, and
compensation for their data. Participating consumers earn rewards,
and developers are able to build pro-consumer online experiences on
top of the BIG platform. The system also provides advertisers and
media companies access to transparent, verified consumer data to
better reach and serve audiences. For more information on BIGtoken,
visit www.bigtoken.com.
CONTACTS:
Kirsten Chapman
LHA Investor Relations
415-433-3777
srax@lhai.com
Corporate Communications:
NetworkWire (NW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
Editor@NetworkWire.com
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SOURCE SRAX