- All-new experience brings app-style interactivity to linear
Broadcast TV using ROXi’s FastStream Technology and NextGen TV
- Initially, three new interactive music TV channels to launch
across USA – the ROXi Music Channel, the ROXi Music Video Karaoke
Channel, and the ROXi Music Games Channel
- Leverages ROXi’s unique FastStream technology and NextGen TV
(ATSC 3.0) to allow Broadcast TV viewers on connected TVs to pause,
play and skip music videos for first time without downloading an
app on TV
- New research reveals strong appetite for free interactive music
TV channels with 77% of US households wanting free interactive
music TV channels, karaoke, and music games*
The Consumer Electronics Show Las Vegas 2024: Today at
CES, it was announced that ROXi is bringing America’s first ever
fully interactive Broadcast TV channels to U.S. TVs this year
through a strategic partnership between globally licensed music
streaming company ROXi, and leading U.S. broadcaster Sinclair, Inc.
(Nasdaq: SBGI). The new channels will change what broadcast TV
means for millions of Americans. For the first time, linear TV
channels will have all the interactive features of a downloadable
TV app without consumers having to download or launch an app on the
TV.
The revolutionary new Broadcast TV channels are possible through
ROXi’s new innovative FastStream technology which allows
interactive TV channel experiences to be broadcast over the
airwaves with the NextGen TV (ATSC 3.0) standard.
ROXi is partnering with Sinclair, a leader in ATSC 3.0
technology and a major leading U.S. Broadcast TV operator, to bring
the three interactive music channels – the ROXi Music Channel, the
ROXi Music Karaoke Channel and the ROXi Music Games Channel – to
homes throughout America in early 2024.
“Our partnership with Sinclair will revolutionize what Broadcast
TV means for millions of households across the U.S. – viewers will
get instant access to TV music channels that feature the
interactivity and capabilities of a music app, without having to
download or launch an app,” said ROXi CEO, Rob Lewis. “Our viewers
will be able to pause, play and skip on Broadcast TV for the first
time. It is a true revolution in linear TV, and we’re bringing it
to homes across America with Sinclair in 2024.”
“Through our strategic partnership with ROXi, we’re building a
better and more interactive broadcast television experience. We’re
confident this partnership will help accelerate the adoption of
NextGen TV by delivering entertainment features that consumers will
increasingly come to demand on their televisions,” said Skip
Flenniken VP, GM of Technology Business Development at Sinclair,
Inc.
Research reveals strong consumer appetite in US
New independent research published today reveals that 77% of US
consumers thought free interactive music TV channels, karaoke, and
music games, without the need for a subscription, would be an
attractive feature they would want when selecting their next
TV.*
ROXi NEXTGEN TV music channel previews at CES Las Vegas
2024
ROXi is hosting sneak previews of its NEXTGEN TV interactive
music channels at CES in Las Vegas from 9 - 12 January at the ATSC
(Advanced Television Systems Committee) booth at CES Tech East -
Las Vegas Convention Centre Central Hall, booth 19744. Please
contact Tim Hadley (details below) if you would like to arrange a
personal demo / briefing.
ROXi TV App launch
In addition to the new interactive music channels to be
broadcast in partnership with Sinclair, Inc., early 2024 will also
see ROXi launching its new downloadable free ROXi TV Music App on a
wide range of Smart TV platforms including Samsung, LG, Roku,
Vizio, Sony BRAVIA, Amazon Fire TV, Comcast, Google TV, and Android
TV. The free ROXi TV App offers additional interactive features
including the ability to search and play music from ROXi’s
catalogue of 100 million music videos. ROXi TV app users can also
upgrade to ROXi Premium for an unlimited ad-free music
experience.
*SurveyMonkey research commissioned by ROXi: July 2023: Sample:
1098 US internet users.
Q . When buying your next TV. If there was a TV that gave you
free instant access to interactive music TV channels, karaoke, and
music games, without the need for a subscription, how attractive
would you find that feature when considering which TV to buy?
ROXi Press Kit:
http://tinyurl.com/roxipresskit
About ROXi’s three interactive broadcast channels:
The ROXi Music Video Channel will feature curated
collections of the very best high-quality music videos from the
biggest names in music including Taylor Swift, Ed Sheeran, Beyoncé
and more. Unlike a traditional music TV channel viewers are able to
pause the music, play and also skip to the next music video. They
can also upgrade to the full Premium ad-free experience. Music is
drawn from ROXi’s comprehensive catalogue of 100 million original
and virtual music videos, licensed by all the major and leading
independent music rights holders, covering all genres and decades
including the latest hit music releases.
The ROXi Music Video Karaoke Channel features the latest
and greatest Karaoke tracks with original music videos paired with
timed, scrolling lyrics to provide an engaging Karaoke experience
that’s as fun for people to watch as it is to sing along to.
The ROXi Music Games Channel features interactive music
games where viewers battle it out with friends and family for the
highest score. Full interactive gaming features delivered over
normal Broadcast TV for the first time.
About ROXi:
ROXi is a globally licensed music streaming company backed by
Simon Cowell, Kylie Minogue and Sheryl Crow, Robbie Williams and
U2’s Adam Clayton. With over 100 million music videos including all
the original music videos from all major and leading independent
record labels, ROXi brings friends and family together to enjoy
free music videos, music video channels, karaoke, music games and
more. Originally launched in the UK on Sky Q, Sky Glass, Sky
Stream, Samsung, LG, Fire TV, Android TV and Google TV including
compatible Sony, Philips, Panasonic, Toshiba, TCL, Hisense and
Shield Smart TVs and set-top boxes, ROXi’s TV app will launch in
the US on Comcast, LG, Samsung, Roku, Vizio, Sony, Fire TV, Android
TV, Google TV and compatible TV brands. See www.roxi.tv.
About Sinclair, Inc.:
Sinclair, Inc. (Nasdaq: SBGI), is a diversified media company
and leading provider of local news and sports. The Company owns,
operates and/or provides services to 185 television stations in 86
markets affiliated with all the major broadcast networks; owns
Tennis Channel and multicast networks Comet, CHARGE!, TBD and The
Nest; and owns and provides services to 21 regional sports network
brands. Sinclair’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net.
Category: General
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240109281906/en/
ROXi: Tim Hadley tim.hadley@magic.works +447976410001
Sinclair: Jessica Bellucci jbellucci-c@sbgtv.com
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