DENVER, Sept. 4,
2024 /PRNewswire/ -- Atkins, the industry pioneer of
the low-carb lifestyle movement, today introduced a new creative
campaign, "Atkins Way," a bold embodiment of the brand's new
emotional brand positioning along with a series of new product
offerings.
By implicitly and insightfully acknowledging the feelings of
isolation and frustrations that many experience, Atkins Way offers
a better way, providing freedom from a lifetime of dieting through
a delicious and joyful approach to eating. In this new campaign,
Rob Lowe, who has been an Atkins
advocate for more than two decades, serves as a relatable and
aspirational tour guide.
Atkins Strong: Support for a
Weight-Wellness Journey, the Atkins Way
Atkins Strong is a groundbreaking new line of
products designed to be an ally to individuals working hard to keep
the weight off following their GLP-1 journeys or to anyone trying
to live healthy and increase their protein. These High Protein
Shakes are a delicious way to satisfy hunger and nourish the body
with the nutrients it wants and needs.
Atkins Strong High Protein Shakes offer 30 grams of protein and
7 grams of prebiotic fiber per serving, available in creamy Milk
Chocolate, Vanilla, and Chocolate Peanut Butter flavors. Each are
gluten-free, low-glycemic, keto-friendly and contain only 2 grams
of net carbs and 1 gram of sugar per serving.
Atkins Coffee House Collection
Latte Meal Bars: Barista-Approved Protein
The Coffee House
Collection Latte Meal Bars are a first-of-its-kind, providing as
much caffeine as a cup of coffee, while ultimately satisfying sweet
cravings. Made with real coffee, bars are available in Mocha and
Vanilla Latte flavors, each offering 15 grams of protein, 2 grams
of sugar, 4 net carbs, and 15 grams of fiber to keep energy levels
up throughout the day.
Atkins Endulge Truffles: All Truffle, Without the
Trade-Offs
Atkins Endulge Truffles are a guilt-free
indulgence – available in Milk and Dark Chocolate varieties, they
feature a velvety ganache center, covered in a thin layer of
chocolate. With only 2 grams of net carbs per serving, Atkins is
the only low-carb, low-sugar truffle option on the market. Made to
be enjoyed at home or on-the-go, these truffles are the perfect way
to satisfy that sweet craving.
Atkins Endulge Gummy Bears: Bursting with Flavor, Not
Sugar
Atkins Endulge Gummy Bears have <1g of sugar and 2
net carbs and are available in Regular and Sour varieties. These
gummy bears provide a delightfully sweet and sour treat that aligns
with a balanced lifestyle – the Atkins Way.
"At Atkins, we aim to meet consumers where they are at every
step of their weight-wellness journey," said Ryan Thomas, Senior Vice President and General
Manager of Atkins. "We hope Atkins Way will inspire and empower
people to take even the smallest step in their weight-wellness
journey. Thanks to a broad range of delicious meal
inspiration and the introduction of Atkins
Strong – now more than ever – we have something for
everyone!"
"Atkins Way isn't just a diet, it's a lifestyle," says
Rob Lowe. "It has completely changed
my approach to eating well. It's about really enjoying what you eat
while feeling your best. I'm thrilled to have the opportunity to
continue to spread this message with the world."
Atkins Strong High Protein Shakes, Atkins Coffee House Collection Latte Meal Bars,
Atkins Endulge Truffles and Atkins Endulge Gummy Bears are
available now in select retailers, including Shop.Atkins.com.
For more information, please contact:
Laurie Shulman Derousseau
MSL Group
laurie.shulmanderousseau@mslgroup.com
About The Simply Good Foods Company
The Simply Good Foods Company (Nasdaq: SMPL),
headquartered in Denver, Colo., is a highly-focused food
company with a product portfolio consisting primarily of nutrition
bars, ready-to-drink shakes, sweet and salty snacks and
confectionery products marketed under the Atkins™, OWYN™, and
Quest™ brands Simply Good Foods is poised to expand its
wellness platform through innovation and organic growth along with
investment opportunities in the snacking space and broader food
category. Simply Good Foods aims to lead the nutritious
snacking movement with trusted brands that offer a variety of
convenient, innovative, great-tasting, better-for-you snacks and
meal replacements. Please
visit http://www.thesimplygoodfoodscompany.com.
About the Atkins™ Brand
Over the past 50 years, the Atkins brand has become an iconic
American brand rooted in the nutritional principles of reduced
sugar and carbohydrates, with optimal protein and good fats.
Grounded in science and more than 100 clinical studies, the Atkins
lifestyle has helped millions of people achieve their personal
weight management and health goals. Atkins portfolio of products
includes nutritional bars, ready-to-drink shakes, confectionary
treats, and snacks to support the Atkins lifestyle, with free
access to all of our tools, such as the website, 1600+ recipes,
meal planner, mobile app, community forums, and more. Atkins
products are available online at Atkins.com, through
e-commerce, and in more than 43,000 locations throughout
the U.S. and internationally. To learn more about Atkins,
visit www.atkins.com.
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SOURCE Simply Good Foods USA,
Inc.