Reed’s Debuts Spiked Ginger Ale
August 04 2022 - 8:00AM
Reed’s, Inc. (NASDAQ: REED) (“Reed’s” or the “Company”), owner of
the nation’s leading portfolio of handcrafted, all-natural ginger
beverages, today announced the launch of Reed’s® Hard Ginger Ale.
Building upon the brand’s fan-favorite, REAL Ginger Ale, this
latest addition to Reed’s lineup of full-bodied, premium ginger
beverages will begin to hit shelves during the third and fourth
quarter of 2022.
Light and refreshing, Reed’s® Hard Ginger Ale
contains 5% ABV and is only 100 calories. Available in four
delectable flavors – Mango, Pineapple Coconut, Cherry Lime, and
Watermelon Strawberry – each can is well-balanced with a sweet and
savory tang followed by a distinct, bold and spicy kick of ginger.
Remaining true to the Reed’s roots, these keto-friendly,
ready-to-drink (RTD) spiked ginger ales are packed with REAL ginger
and naturally brewed without artificial preservatives, sweeteners,
or colors.
“Our research indicates that sixty-five percent
of consumers use ginger ale as a cocktail mixer, and 80% of those
people are interested in a convenient RTD option. Formulating our,
Hard Ginger Ale was a natural next step to elevate our current
ginger beverage lineup,” said Norman Snyder, CEO of Reed’s Inc.
“With the accelerating growth of the RTD alcohol category, we
expect to continue leading the industry in ‘all things Ginger’ with
the introduction of Reed’s® Hard Ginger Ale.”
Hitting store shelves nationwide this summer, Reed’s® Hard
Ginger Ale will be available in a variety 8-Pack featuring 12oz.
cans of all four flavors. For more information, please visit
the Reed's Hard website, or call 800-99-REEDS. Follow Reed's
Hard Ginger Ale on Instagram.
About Reed's, Inc.Reed’s is an innovative
company and category leader that provides the world with high
quality, premium and naturally bold™ better-for-you beverages.
Established in 1989, Reed's is a leader in craft beverages under
the Reed’s®, Virgil’s® and Flying Cauldron® brand names.
The Company’s beverages are now sold in over 45,000 stores
nationwide.
Reed’s is known as America's #1 name in all-natural,
ginger-based beverages. Crafted using real ginger and premium
ingredients, the Reed’s portfolio includes ginger beers, ginger
ales, ready-to-drink ginger mules, ginger shots, and ginger
candies. The brand has recently successfully expanded into the
zero-sugar segment with its proprietary, all-natural sweetener
system.
Virgil's® is an award-winning line of craft sodas, made
with the finest natural ingredients and without GMOs or artificial
preservatives. The brand offers an array of great tasting, bold
flavored sodas including Root Beer, Vanilla Cream, Black Cherry,
Orange Cream, and more. These flavors are also available in nine
zero sugar varieties which are naturally sweetened and certified
ketogenic.
Flying Cauldron® is a non-alcoholic butterscotch beer
prized for its creamy vanilla and butterscotch flavors. Sought
after by beverage aficionados, Flying Cauldron is made with
all-natural ingredients and no artificial flavors, sweeteners,
preservatives, gluten, caffeine, or GMOs.
For more information,
visit drinkreeds.com, virgils.com and flyingcauldron.com.
Investor Relations ContactSean Mansouri,
CFAElevate IRir@reedsinc.com(720) 330-2829
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/20d56c01-df23-4ee6-bd14-b243da4afd60
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