The RealReal Opens Midwest Flagship Store
October 23 2020 - 8:00AM
Today, The RealReal (Nasdaq: REAL)—the world’s largest online
marketplace for authenticated, consigned luxury goods—announced it
has opened a Midwest flagship store on Chicago’s iconic Magnificent
Mile. Building on the success of its local Luxury Consignment
Office, The RealReal is expanding its Chicago presence with a
12,000 square foot store that is creating 50 additional local jobs.
The new flagship features shopping on both the main and mezzanine
levels, as well as a Luxury Consignment Office and the company’s
fourth CaféCafé.
“What sets our stores apart is how far beyond the transaction
they go. Stores are a way for us to deeply engage with our
community, which is why experts and services are at the heart of
our store experience,” said Rati Levesque, COO of The RealReal.
“Opening our largest store yet gives us even more opportunity to
create a rich experience for buyers and consignors. We hope this
new flagship store will drive even more Chicagoans to support
resale and help us make fashion more sustainable.”
The RealReal Miracle Mile brings together a host of features and
services in an inviting space that reflects Chicago’s unique
culture. Sustainability is also a focus for the store, from using
sustainable materials to refurbishing vintage furniture to creating
compostable packaging for the cafe.
Experts At Your
Service
- A glass-encased watchmaker station sits at the heart of the
store, where shoppers can see horologists in action and consult
with them for expert watch advice.
- An onsite tailor provides custom fitting, alterations and
apparel repairs from the store’s mezzanine tailoring
department.
- The store offers a full suite of repair services for handbags,
shoes, jewelry and watches, helping extend the life of luxury
goods.
- The RealReal’s gemologists, handbag experts, stylists, resales
specialists and valuation managers are available to shoppers and
consignors, providing insight into resale value, details on unique
pieces, complimentary valuations and much more.
A New Chicago Shopping Experience
- The store offers women’s and men’s ready-to-wear, shoes,
handbags and accessories; beauty; fine jewelry and watches; home
and art.
- Everything in the store is for sale—including the furniture,
art and decor—and new items are added every day.
- Features include a Chicago-inspired sneaker loop, works by
local artists, Art Deco decor, and retractable shopping closets
that bring hundreds of additional items into the store.
- The store merchandise is curated based on the brands, styles
and trends The RealReal’s Chicago shoppers love, including Louis
Vuitton and Gucci apparel and handbags; Tiffany & Co. and Van
Cleef & Arpels jewelry; Rolex and Cartier watches; Yeezy and
Jordan sneakers; and Burberry and Moncler outerwear.
Clean Eating at the
CaféCafé
- The RealReal’s fourth cafe will bring a sustainable and clean
eating dining option to Chicago’s Magnificent Mile, with a focus on
supporting local producers.
- Food options include homemade waffles, frozen yogurt with
seasonal toppings, pastries from Troubadour Bakery, a rotating
selection from Karl’s Craft Soup, and grab-and-go options from
Goddess And The Baker.
- Drink options include Colectivo Coffee cold brew, Sightglass
Coffee, Field & Farmer juice and Sparkling Seasons organic
botanical water.
The RealReal Chicago flagship store is located at 940 N.
Michigan Ave. The store is open Monday through Saturday from 10
a.m. to 6 p.m. and Sunday from 12 p.m. to 6 p.m. For additional
information, or to book an appointment with one of the store’s
experts, stylists or consignment managers, please visit
www.therealreal.com/chicago.
About The RealReal,
Inc.The RealReal is the world’s largest online marketplace
for authenticated, consigned luxury goods. With a rigorous
authentication process overseen by experts, The RealReal provides a
safe and reliable platform for consumers to buy and sell their
luxury items. We have 150+ in-house gemologists, horologists and
brand authenticators who inspect thousands of items each day. As a
sustainable company, we give new life to pieces by hundreds of
brands, from Gucci to Cartier, supporting the circular economy. We
make consigning effortless with free in-home pickup, drop-off
service and direct shipping for individual consignors and estates.
At our stores in Chicago, LA, NYC and San Francisco, customers can
shop, consign, and meet with our experts. At our 10 Luxury
Consignment Offices, five of which are in our retail stores, our
expert staff provides free valuations.
The RealReal Press Contact:Megan
Zamiskapr@therealreal.com
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