Real’s Entrepreneurial-Centric Model Continues to Attract Top Producers From Across North America
April 02 2024 - 7:30AM
Business Wire
Agents and teams are drawn to the company’s
strong culture and the flexibility of its technology platform
The Real Brokerage Inc. (NASDAQ: REAX), the fastest-growing,
publicly traded real estate brokerage, today announced that it has
continued to see a strong influx of top agents and teams during the
month of March with many of its newest recruits joining under the
company’s recently launched Private Label and ProTeams
programs.
The company’s newest members add to Real’s growing presence of
16,000+ agents throughout the U.S. and Canada – particularly in
California and Texas, as well as in Virginia, where Real has seen
its agent count more than double over the past 12 months.
“In addition to providing one of the most competitive models in
the real estate industry, we empower our agents to tap into Real’s
industry-leading proprietary technology and collaborative culture
to build their business their way,” said Real President Sharran
Srivatsaa. “A team’s potential to grow on Real’s platform is nearly
limitless. We’ve built what agents in this industry have been
waiting for, and our recent growth reflects that.”
For the teams that joined in March, five elected to maintain
their existing branding via Private Label, Real’s white labeling
program. Additionally, all teams that joined in March benefited
from ProTeams, a platform which gives them the flexibility to
customize their team members’ caps, splits and fees down to the
individual team member level, allowing them to continue to embrace
the structure that works best for them while reaping the benefits
associated with being a part of Real.
- F3 (Faith, Family and Freedom) Home Team, led by Josh Rogers.
The 14-agent team ranked as the No. 1 large team in the
Jacksonville/St. Augustine market by RealTrends last year, with
home sales totaling $110 million in 2023.
- River City Elite Properties, led by Susan Stynes. A Certified
Luxury Home Marketing Specialist, Stynes and her team of more than
20 agents serve the Richmond, Va., market. The boutique brokerage
joins under Real’s Private Label program and had sales of $110
million in 2023.
- The Nussbaum Team, led by Yitzi Nussbaum. Nussbaum brings eight
agents who serve luxury clients at The Jersey Shore and Miami. A
recipient of the New Jersey REALTORS Circle of Excellence Platinum
Award each year since 2017, the team’s Jersey Shore home sales
exceed $400 million. In 2023, its sales were valued at more than
$101 million.
- The 10-agent Lisa Birdsong Group, led by luxury agent Lisa
Birdsong. Known nationally, the Birdsong Group serves the Dallas
metro. It has generated total home sales valued at more than $600
million, including $65 million in 2023.
- Mint Real Estate, led by Bryan Hill. Headquartered in Costa
Mesa, Mint adds to Real’s growing presence in California. The
10-agent team serves Orange County, Los Angeles and Temecula. It
has completed $375 million in home sales since its founding in
2020, including $57 million in 2023, placing it in RealTrends’ top
100 ranking. Mint joins under Real’s Private Label program.
- The McKenna Team, led by Cynthia McKenna. The six-person team
serves Suffolk and Nassau Counties of Long Island, N.Y. In 2023,
the team’s home sales totaled $53 million.
- Farr Group, led by Aaron Farr. The four-agent team serves
Spokane, Wash., and ranks among the market’s top 1% of Realtors.
The team has generated home sales totaling nearly $250 million
since 2020, including $44 million in 2023.
- Match Realty, led by Cyrus Wheeler. Match, which serves the
Detroit metro, including Wayne, Oakland and Macomb counties in
Michigan, brings 13 agents to Real and joins under the company’s
Private Label program. Since being formed in mid-2022, Match has
completed homes sales valued at more than $100 million, including
$35 million in 2023.
- Pinpoint Properties, led by Duran Babatunde. The eight-agent
team serves the North Carolina communities of Wilmington, Leland,
Hampstead, Surf City, Topsail, Oak Island and Ocean Isle Beach.
Over the past three years, the team’s sales have increased annually
for a total of $80 million, including $36 million in 2023.
- MK & Associates, led by Micah and Kelly Laurendeau. The
15-agent team serves the Hampton Roads region of Virginia, and adds
to Real’s growing presence in Virginia. A Mega Diamond Team
recipient of the Hampton Roads REALTOR Associations’ A Circle of
Excellence award, MK & Associates has completed home sales
valued at approximately $160 million since 2020, including sales of
$35 million in 2023.
- Crescas Real Estate, led by Robert Crescas. The 17-agent team
serves the Norfolk and Virginia Beach, Va., markets as well as
North Carolina’s Outer Banks. Crescas completed home sales totaling
$192 million over the past three years, including $31 million in
2023.
- O.N.E. Florida Group, led by Amy Howell. O.N.E. Florida Group’s
eight agents will represent Real’s Military Division throughout
Northeast Florida. In addition to consistently ranking in the top
5% of teams serving the region by volume, it is highly committed to
community outreach. Its annual Treats for the Troops donation
provides care packages to more than 500 deployed troops. The team
had total home sales of $30 million in 2023.
- Bureau Real Estate, a two-person team founded by Alexine McTeer
and Robbie Kamaleddine. Based in Edmonton, Alberta, Bureau has
distinguished itself by delivering a luxury experience at all price
points and takes pride in creating an inclusive real estate
experience and understanding the unique needs of members of the
LGBTQ+ community when it comes to buying and selling a home.
About Real
Real (NASDAQ: REAX) is a real estate experience company working
to make life’s most complex transaction simple. The fast-growing
company combines essential real estate, mortgage and closing
services with powerful technology to deliver a single seamless
end-to-end consumer experience, guided by trusted agents. With a
presence in all 50 states throughout the U.S. and Canada, Real
supports more than 16,000 agents who use its digital brokerage
platform and tight-knit professional community to power their own
forward-thinking businesses.
Forward-Looking Information
This press release contains forward-looking information within
the meaning of applicable Canadian securities laws. Forward-looking
information is often, but not always, identified by the use of
words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”,
“expect”, “likely” and “intend” and statements that an event or
result “may”, “will”, “should”, “could” or “might” occur or be
achieved and other similar expressions. These statements reflect
management’s current beliefs and are based on information currently
available to management as of the date hereof. Forward-looking
information in this press release includes, without limiting the
foregoing, expectations regarding Real’s ability to continue to
attract agents.
Forward-looking information is based on assumptions that may
prove to be incorrect, including but not limited to Real’s business
objectives, expected growth, results of operations, performance,
business projects and opportunities and financial results. Real
considers these assumptions to be reasonable in the circumstances.
However, forward-looking information is subject to known and
unknown risks, uncertainties and other factors that could cause
actual results, performance or achievements to differ materially
from those expressed or implied in the forward-looking information.
Important factors that could cause such differences include, but
are not limited to, slowdowns in real estate markets, economic and
industry downturns and Real’s ability to attract new agents and
retain current agents. These factors should be carefully considered
and readers should not place undue reliance on the forward-looking
statements. Although the forward-looking statements contained in
this press release are based upon what management believes to be
reasonable assumptions, Real cannot assure readers that actual
results will be consistent with these forward-looking statements.
These forward-looking statements are made as of the date of this
press release, and Real assumes no obligation to update or revise
them to reflect new events or circumstances, except as required by
law.
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version on businesswire.com: https://www.businesswire.com/news/home/20240402710973/en/
Investor inquiries: Ravi Jani Vice President, Investor Relations
and Financial Planning & Analysis
investors@therealbrokerage.com 908.280.2515
For media inquiries: Elisabeth Warrick Senior Director,
Marketing, Communications & Brand press@therealbrokerage.com
201.564.4221
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