PREMIERE Group, One of the Nation’s Largest and Fastest Growing Mega Teams, Joins The Real Brokerage
January 22 2024 - 7:30AM
Business Wire
PREMIERE brings $650 million in sales across 20
states to the fastest-growing, publicly traded brokerage
The Real Brokerage Inc. (NASDAQ: REAX), the fastest-growing,
publicly traded real estate brokerage, today announced that the
PREMIERE Group, one of the nation’s largest and most successful
mega teams, has joined the company. Founded as a new kind of
brokerage by successful entrepreneur and technologist David Keener
and ranked as the No.1 mega team in the U.S. at one of the nation’s
largest brokerage firms based on closed transactions in 2023,
PREMIERE brings nearly $650 million in sales across 20 states since
its founding in 2017.
Acting as a brokerage within a brokerage, PREMIERE has set
itself apart among other large teams by investing 100% of its
profits back into its agents and offering a cloud-based model with
a state-of-the-art technology platform, low splits, revenue sharing
and expansive marketing and operations resources. To encourage a
sense of community without brick and mortar offices, PREMIERE has
team leaders in each of the markets in which it operates.
“Dave’s decision to bring PREMIERE to Real is a monumental
testament to the Real model and what our company offers top teams,”
Real President Sharran Srivatsaa said. “In less than three years,
Dave and his team have grown PREMIERE from less than two dozen
agents to more than 200. His vision of building a tech-first,
agent-centric brokerage aligns with our mission at Real. I’m
thrilled to welcome Dave and the entire PREMIERE team to Real and
to be able to provide a platform that helps them achieve their
national expansion goals in a manner that supports their culture
and dedication to serving clients.”
Based in Greensboro, N.C., PREMIERE holds the distinction of
being named to the prestigious 2023 RealTrends + Tom Ferry's The
Thousand list, ranking in the top 0.5% of the more than 1.5 million
Realtors® nationwide. In 2023, PREMIERE closed 1,315 home sales
valued at more than $303 million and ranked as the top mega team at
one of the nation’s largest brokerage firms.
A successful investor, entrepreneur and founder of technology
companies that have sold for a combined value of over $240 million,
Keener founded the PREMIERE Group in 2017 with a belief that agents
and their clients were underserved from a technology
standpoint.
“PREMIERE was built to be a different kind of brokerage team, so
this was not a move we entered lightly. It was important to us to
be able to maintain the values that differentiate PREMIERE,” Keener
said. “After looking at a lot of models, Real is the only brokerage
ideally set up for teams – it’s not only got a strong agent-centric
culture that offers wealth-building opportunities, the Real
platform is designed to ensure agents provide a great experience
for clients.”
Since making the decision to expand beyond North Carolina in
2021, PREMIERE has grown from 20 agents to more than 250 agents in
38 markets across 20 states by offering an agent-centric model that
includes financial incentives as well as an operational platform
and culture not typically found in cloud-based companies. The
team’s coverage area spans the entire East Coast, south to Texas
and as far west as California. PREMIERE’s goal is to be in all 50
states by the end of 2025.
About Real
Real (NASDAQ: REAX) is a real estate experience company working
to make life’s most complex transaction simple. The fast-growing
company combines essential real estate, mortgage and closing
services with powerful technology to deliver a single seamless
end-to-end consumer experience, guided by trusted agents. With a
presence in all 50 states throughout the U.S. and Canada, Real
supports more than 14,000 agents who use its digital brokerage
platform and tight-knit professional community to power their own
forward-thinking businesses.
Forward-Looking Information
This press release contains forward-looking information within
the meaning of applicable Canadian securities laws. Forward-looking
information is often, but not always, identified by the use of
words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”,
“expect”, “likely” and “intend” and statements that an event or
result “may”, “will”, “should”, “could” or “might” occur or be
achieved and other similar expressions. These statements reflect
management’s current beliefs and are based on information currently
available to management as of the date hereof. Forward-looking
information in this press release includes, without limiting the
foregoing, expectations regarding Real’s ability to continue to
attract agents.
Forward-looking information is based on assumptions that may
prove to be incorrect, including but not limited to Real’s business
objectives, expected growth, results of operations, performance,
business projects and opportunities and financial results. Real
considers these assumptions to be reasonable in the circumstances.
However, forward-looking information is subject to known and
unknown risks, uncertainties and other factors that could cause
actual results, performance or achievements to differ materially
from those expressed or implied in the forward-looking information.
Important factors that could cause such differences include, but
are not limited to, slowdowns in real estate markets, economic and
industry downturns and Real’s ability to attract new agents and
retain current agents. These factors should be carefully considered
and readers should not place undue reliance on the forward-looking
statements. Although the forward-looking statements contained in
this press release are based upon what management believes to be
reasonable assumptions, Real cannot assure readers that actual
results will be consistent with these forward-looking statements.
These forward-looking statements are made as of the date of this
press release, and Real assumes no obligation to update or revise
them to reflect new events or circumstances, except as required by
law.
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version on businesswire.com: https://www.businesswire.com/news/home/20240122347420/en/
Investor inquiries, please contact: Ravi Jani Vice President,
Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com 908.280.2515 For media inquiries,
please contact: Elisabeth Warrick Senior Director, Marketing,
Communications & Brand press@therealbrokerage.com
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