The Private Label program provides the
opportunity for independent brokerages to maintain their existing
brands, while the ProTeams program allows both teams and
independent brokerages to customize their financial models on a per
agent basis from a single dashboard
The Real Brokerage Inc. (NASDAQ: REAX), today announced the
launch of two programs that make it easier for the nation’s
100,000+ independent brokerages and team leaders to join Real,
while maintaining the brands and compensation structures that are
right for their businesses. Already the fastest-growing, publicly
traded real estate brokerage as measured by agent growth, both
programs are designed to clear the path for independent brokerages
and fast-growing teams to benefit from the technology, tools,
training and culture of collaboration and performance that Real
provides.
“Real is a platform of possibilities. We are focused on
providing agents and team leaders with the best platform from which
to serve clients and build long-term wealth,” said Real President
Sharran Srivatsaa. “In today’s market, independent brokerage owners
and team leaders need a platform that gives them the ability to
scale. Our Private Label and ProTeams programs give owners and team
leaders the power to overlay the Real model – and all of the
benefits associated with being a part of the fastest-growing,
publicly traded brokerage firm – without losing their brand or
having to alter their economic plan.”
Real Chairman and CEO Tamir Poleg said, “We’ve kicked off 2024
on a strong note, with over 500 agents joining Real in the first
week alone, pushing our network past the 14,000 agent mark. With
the launch of these new programs, we're set to further accelerate
our growth, providing unparalleled opportunities for independent
brokerages and teams to expand their businesses with unmatched
flexibility and support.”
Private Label
Specifically designed for independent brokerages that have spent
years building a brand in their local marketplace, Real’s Private
Label program empowers brokerages to benefit from Real's
cutting-edge transaction management platform while maintaining and
continuing to invest in their local brand, which often comes with a
strong customer base and emotional attachment. The Private Label
program will be available immediately to brokerages through an
application process in states that allow this type of
representation.
Real piloted the Private Label program in five markets over the
last 12 months for close to $2 billion in sales volume, including
Kofi Nartey and his 12-member Globl RED team, which joined in
August 2023.
“Being able to maintain our existing brand and get all the
benefits of a tech-forward brokerage partner was a game changer,”
Nartey said. “We spent the previous three years launching our brand
and building brand awareness. Real understood the value of what we
had built with Globl RED and wanted to support our continued
growth. The Private Label model made the transition easy, as we
were able to have a seamless public facing brand transition, while
working smoothly behind the scenes to onboard onto the platform.
This allowed me and my team to keep our focus on our business and
on our clients.”
ProTeams
Real’s ProTeams program, which launches today to select teams
and which will be fully available throughout the U.S. and Canada by
the end of the first quarter, gives team leaders the flexibility to
customize their team members’ caps, splits and fee payments down to
the individual team member level, allowing them to continue to
embrace the structure that works best for them and reap the
benefits associated with being a part of the Real platform.
According to Srivatsaa, the Private Label and ProTeams programs
address the biggest concerns of independent brokerages and larger
teams interested in making the move to Real.
“Last year, we introduced a number of agent-centric benefits,
including healthcare benefits resources and co-sponsored and
willable revenue sharing programs,” Srivatsaa said. “We are kicking
off 2024 with a revenue share retirement benefits program for all
Real agents and two game-changing programs that give individual
brokerage owners and team leaders the ability to join Real with the
brand they’ve spent millions of dollars building and the financial
models that work best for them.”
About Real
Real (NASDAQ: REAX) is a real estate experience company working
to make life’s most complex transaction simple. The fast-growing
company combines essential real estate, mortgage and closing
services with powerful technology to deliver a single seamless
end-to-end consumer experience, guided by trusted agents. With a
presence throughout the U.S. and Canada, Real supports more than
14,000 agents who use its digital brokerage platform and tight-knit
professional community to power their own forward-thinking
businesses.
Forward-Looking Information
This press release contains forward-looking information within
the meaning of applicable Canadian securities laws. Forward-looking
information is often, but not always, identified by the use of
words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”,
“expect”, “likely” and “intend” and statements that an event or
result “may”, “will”, “should”, “could” or “might” occur or be
achieved and other similar expressions. These statements reflect
management’s current beliefs and are based on information currently
available to management as of the date hereof. Forward-looking
information in this press release includes, without limiting the
foregoing, expectations regarding the success of Real’s programs
that are available to agents and Real’s ability to continue to
attract agents.
Forward-looking information is based on assumptions that may
prove to be incorrect, including but not limited to Real’s business
objectives, expected growth, results of operations, performance,
business projects and opportunities and financial results. Real
considers these assumptions to be reasonable in the circumstances.
However, forward-looking information is subject to known and
unknown risks, uncertainties and other factors that could cause
actual results, performance or achievements to differ materially
from those expressed or implied in the forward-looking information.
Important factors that could cause such differences include, but
are not limited to, slowdowns in real estate markets, economic and
industry downturns, the success of Real’s programs and Real’s
ability to attract new agents and retain current agents. These
factors should be carefully considered and readers should not place
undue reliance on the forward-looking statements. Although the
forward-looking statements contained in this press release are
based upon what management believes to be reasonable assumptions,
Real cannot assure readers that actual results will be consistent
with these forward-looking statements. These forward-looking
statements are made as of the date of this press release, and Real
assumes no obligation to update or revise them to reflect new
events or circumstances, except as required by law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240110661105/en/
Investor inquiries, please contact: Ravi Jani Vice President,
Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com 908.280.2515
For media inquiries, please contact: Elisabeth Warrick Senior
Director, Marketing, Communications & Brand
elisabeth@therealbrokerage.com 201.564.4221
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