SAN JOSE, Calif., May 27, 2020 /PRNewswire/ -- Pixelworks,
Inc. (NASDAQ: PXLW), a leading provider of innovative
video and display processing solutions, today announced the Company
has hired industry veterans Sarah
Priestnall and Bruce Harris
to lead TrueCut® platform initiatives in North America, specifically targeting
Hollywood. Announced in 2019,
Pixelworks' award-winning TrueCut platform is the industry's first
solution to give filmmakers the ability to creatively fine-tune
motion appearance, and to assure consistent delivery of creative
intent for motion across all screens. A new, in-depth review of the
Pixelworks TrueCut Motion Grading tool can be found here.
Priestnall joins as the Director of Product Marketing, heading
up the Burbank office and
advancing the commercial rollout of Pixelworks' TrueCut Motion
Grading technology. Harris joins as Creative Engineer and Artist,
responsible for usability design, customer training and both
technical and artistic support. Priestnall and Harris both report
directly to Executive Vice President of Technology, Richard Miller, who will continue to lead
strategic development of the TrueCut platform.
"We're excited to bring Sarah and Bruce onboard as we ramp our
efforts in Hollywood and continue
the success of our TrueCut technology around the globe," said
Richard Miller, EVP of Technology,
Pixelworks. "We are working with studios, streaming services, post
production facilities and creatives to ensure that original intent
of artists and filmmakers are displayed on screens across all
sizes, from the cinema to the home and beyond."
Priestnall has been at the forefront of evangelizing new
technologies for movie, television production and post production
throughout her career. She was deeply involved in the development
of the digital intermediate process at Cinesite, working closely
with Roger Deakins ASC BSC and the Coen Brothers on O Brother
Where Art Thou? As digital acquisition became the industry
norm, she led Codex's worldwide marketing efforts during the time
in which they became the standard for in-camera recording and
storage. Priestnall is a board member of the Colorist Society
International and an associate member of the ASC (American Society
of Cinematographers). She wrote the chapter on Digital Post
Production in the latest ASC Manual.
Harris began his career working on movie sets as a propmaker,
including on major motion pictures such as Pulp Fiction and
A River Runs Through It. He then transitioned into visual
effects, becoming a long-standing member of the Visual Effects
Society. Working all over the world, he has utilized his artistic
talents as a compositor on productions such as The Aviator
and Guardians of the Galaxy.
Used as a part of the creative process, TrueCut Motion Grading
empowers filmmakers to deliver at a cinematically tuned high
frame-rate, while filming at any frame-rate. This allows for a
broader set of motion appearances than previously possible. The
platform takes full advantage of today's incredible cinema and
home-entertainment displays, while also ensuring a consistent
motion appearance across different devices and screens that is
faithful to the original artistic intent. More information on
TrueCut is available at www.truecut.com.
Pixelworks provides industry-leading
content creation, video delivery and display processing solutions
and technology that enable highly authentic viewing experiences
with superior visual quality, across all screens – from cinema to
smartphone and beyond. The Company has a 20-year history of
delivering image processing innovation to leading providers of
consumer electronics, professional displays and video streaming
services. Pixelworks is headquartered in San Jose, CA. For more information, please
visit the company's web site at www.pixelworks.com.
Note: Pixelworks, TrueCut and the Pixelworks logo are registered
trademarks of Pixelworks, Inc. All other trademarks are the
property of their respective owners.
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SOURCE Pixelworks, Inc.