Perry Ellis International Announces Girls Dress License Agreement for Laundry by Shelli Segal
October 08 2018 - 9:00AM
Perry Ellis International, Inc. (Nasdaq:PERY) announced today that
it has entered into a license agreement with BAK Apparel, Inc. to
include day and special occasion dresses as well as shrugs, toppers
and coordinate sweaters for girls ranging in age from four to
thirteen under the Laundry by Shelli Segal® brand. The new
collection is expected to launch in Spring 2019 in department
stores and specialty retailers in the United States and
Canada.
A leader in fashion, the Laundry by Shelli Segal brand has been
setting trends and inspiring women for more than 25 years. The
Laundry by Shelli Segal lifestyle brand balances just the right
blend of red carpet glamour and West Coast chic that is iconic and
universal in its appeal. Always feminine and vibrantly
colorful, the brand is known for its unique use of embellishments
and signature prints. The result is a distinctive collection with a
contemporary aesthetic crafted to fit the lifestyle and sensibility
of a contemporary woman who is stylish and smart and not afraid to
make an entrance. We are excited to add girl’s dresses
to the Laundry by Shelli Segal brand portfolio of licences to
further enhance the total brand. In addition to outerwear and
dresses, the brand's current licensed categories includes fashion
accessories, intimates, fragrance and home decor which
positions Laundry by Shelli Segal as a true lifestyle
brand.
“Laundry by Shelli Segal has appealed to many generations of
consumers since it was founded and we are delighted to be able to
include stylish, feminine dresses specifically designed for young
girls into the brand portfolio,” said Oscar Feldenkreis, CEO &
President of Perry Ellis International, Inc.
“The Laundry by Shelli Segal brand has the perfect fashion
aesthetic to inspire the design and development of age appropriate
styles for the girl’s casual and special occasion dress market. We
look forward to working with Perry Ellis International to introduce
feminine fashion to the next generation of consumers,” added Barry
Kottler, President of BAK Apparel, Inc.
For more information about PEI and the company’s entire
portfolio of brands, please visit. www.PERY.com.
About Perry Ellis
International Perry Ellis International, Inc. is
a leading designer, distributor and licensor of a broad line of
high quality men's and women's apparel, accessories and fragrances.
The company's collection of dress and casual shirts, golf
sportswear, sweaters, dress pants, casual pants and shorts, jeans
wear, active wear, dresses and men's and women's swimwear is
available through all major levels of retail distribution. The
company, through its wholly owned subsidiaries, owns a portfolio of
nationally and internationally recognized brands, including: Perry
Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli
Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®,
John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company
enhances its roster of brands by licensing trademarks from third
parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®,
and Jack Nicklaus® for golf apparel and Guy Harvey® for performance
fishing and resort wear.
About BAK ApparelBAK Apparel,
founded in 1976, is the exclusive home of the BAK and Andrew Fezza
brands for boys as well as special occasion brands, Princess Faith
and Katie M. for girls. In 2014, BAK Apparel acquired the Samara
casual dress brand for girls. BAK Apparel commercializes their high
quality children’s apparel across all retail distribution
channels.
For more information:
Perry Ellis International Contact:Pamela
FieldsPamela.fields@pery.com 212-536-5602
BAK Apparel Contact:Barry Kotler,
Presidentbary@bakapparel.com212-912-1500 Ext. 11
Perry Ellis International Inc. (delisted) (NASDAQ:PERY)
Historical Stock Chart
From Jan 2025 to Feb 2025
Perry Ellis International Inc. (delisted) (NASDAQ:PERY)
Historical Stock Chart
From Feb 2024 to Feb 2025