Fans can enter for a chance to win a
front-row seat at the table and see the NFL star in action at the
snack brand's Las Vegas-inspired
immersive dining experience
PLANO,
Texas, Jan. 18, 2024 /PRNewswire/ --
Tostitos® – the Official Chip & Dip of the NFL – is
heading to Super Bowl LVIII and opening the doors once again to its
limited-time culinary experience, Tost by Tostitos. This year,
Tostitos is upping the ante in Las
Vegas with a once-in-a-lifetime opportunity for football
fans and foodies alike to have their meal prepared and served by
Minnesota Vikings' quarterback, Kirk
Cousins.
"Tostitos is dedicated to giving fans the ultimate game day
snack and this year's Tost by Tostitos pop-up will encapsulate all
that Vegas has to offer," said Kristin
Kroepfl, vice president of marketing at Frito-Lay. "With
Super Bowl LVIII in one of the top entertainment capitals of the
world, we're going 'all in' with an immersive, three-floor dining
experience, giving people nationwide the chance to taste Tostitos
chips and dips in culinary masterpieces, prepared with the help of
none other than NFL great Kirk
Cousins."
One lucky fan will win the jackpot of the ultimate Super Bowl
experience, including travel and accommodations to Las Vegas, a pair of tickets to Super
Bowl LVIII and a VIP reservation at Tost by Tostitos with
tableside service by Cousins, Vegas style. Cousins' appearance
time will be a surprise to all but the grand prize winner, so those
lucky enough to snag a reservation during his shift at Tost by
Tostitos may get the chance to see the quarterback himself in
action. To enter for a chance to win, fans must follow @Tostitos on
Instagram, like the collaboration post between Tostitos and Cousins
and comment which game day dish they'd like prepared and
served by Cousins using #TostbyTostitos and #Entry on the
post*.
"I never thought I'd get to add Las
Vegas chef and server to my resume, so I'm excited to close
out the football season by swapping my helmet for a chef's hat
thanks to Tostitos," said Cousins. "On the field, I constantly have
to think on my feet and make quick game-time decisions, so I feel
ready to bring those skills to the chef's table at Tost by Tostitos
and give guests a meal they won't forget."
At the complimentary limited-time experience, Tostitos is
inviting fans to go on a culinary journey and enjoy Tostitos chips
and dip in a way they never have before. Tostitos' key ingredient—
corn – is at the center of the recipes, taking Tostitos beyond the
chip bag and transforming it into one-of-a-kind culinary creations.
Diners will have the chance to try one of the three different menus
designed by Frito-Lay's culinary team, ranging from an elevated,
Vegas-forward selection to a familiar classic with unexpected
alternatives:
- Chef's Table Menu: Interactive and sensorial, this menu
challenges the traditional boundaries through unexpected forms of
Tostitos-infused dishes.
- Dining Room Menu: A family-style menu that's meant to be
shared. Inspired by cuisines from around the world, these recipes
are familiar, but with a unique Tostitos twist.
- Lounge Menu: Bite-sized culinary creations to enjoy and
share in the rooftop lounge.
Limited reservations for a complimentary meal at Tost by
Tostitos are open today and available at www.tostbytostitos.com.
Tost by Tostitos will be located at 3786 S Las Vegas Boulevard in
Las Vegas, Nevada— near the
Brooklyn Bridge at New York, New
York Hotel & Casino — and open for lunch
and dinner between Feb. 8 and Feb. 10
from 12 – 9 p.m.
For more information on Tost by Tostitos, visit
www.tostbytostitos.com or follow Tostitos on Facebook, Instagram,
X and TikTok. Official sweepstakes terms and conditions are
available at www.tostbytostitos.com/sweepstakesrules.
*U.S. res. of 50 US/DC, 21+. Ends 1/28/24, 11:59:59 p.m. ET. Rules: bit.ly/3Nyswr5
Frito-Lay at the Super Bowl
In addition to Tost by
Tostitos, Frito-Lay is bringing even more to Las
Vegas with an immersive fan experience at the Frito-Lay Chip
Strip. From Feb. 8 through Feb.
11 at the New York, New York Hotel, fans can try
their luck at the Frito-Lay Snackpot, take a seat in the hottest
ride on the Strip, feel the love at the Cheetos Chapel – and so
much more.
Doritos Dinamita, which will also be featured at the Frito-Lay
Chip Strip, last week announced a fiery in-game commercial for
Super Bowl LVIII and exploded onto snack shelves this month with
new spice-packed flavors and an unexpected new shape.
In support of its ambitious pep+ (PepsiCo Positive) goals,
Frito-Lay is reimagining packaging possibilities at the Chip Strip.
Visitors will be able to help Frito-Lay test the latest touchdown
in its sustainability journey – all while enjoying their favorite
Game Day snack products. Featuring an industrially compostable bag,
the new technology is a critical step forward in building a world
where packaging never becomes waste.
About Tostitos
Tostitos is one of many Frito-Lay North
America brands – the $23 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack
Chat blog, http://www.snacks.com/ and on X
http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America is the $23
billion convenient foods division of PepsiCo, Inc. (NASDAQ:
PEP), which is headquartered in Purchase,
NY. Frito-Lay snacks include Lay's and Ruffles potato chips,
Doritos and Tostitos tortilla chips and branded dips, Cheetos
snacks, Stacy's pita chips, PopCorners popped-corn snack, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on X (@fritolay), on Instagram
(@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86 billion in net
revenue in 2022, driven by a complementary beverage and convenient
foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on
X (@PepsiCo), Instagram (@PepsiCo),
Facebook (PepsiCo), and LinkedIn (PepsiCo).
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SOURCE Frito-Lay North America