VANCOUVER, BC, Dec. 4, 2023
/CNW/ - In a groundbreaking national initiative aimed at
celebrating the remarkable achievements of Canada Soccer's Women's
National Team legend Christine
Sinclair, Frito Lay Canada is paying homage to Christine's
career by encouraging and inspiring young girls across Canada to continue her legacy. The campaign is
part of Frito Lay Canada's "PLAY LOUD" multi-year commitment, which
uses the bold, joyful energy of Frito Lay Canada's iconic brands to
amplify and celebrate Canada's
world-class female athletes.
The latest chapter of this commitment kicked off during
Sinclair's first game since announcing her retirement, just days
following the news. In a moving tribute highlighting Sinclair's
trailblazing career, Frito Lay
launched an inspiring anthem video thanking the soccer star for her
unwavering commitment to sports in Canada, showcasing the incredible impact
Christine has had on fans across the country.
As the nation gathers to watch Sinclair's final game on
December 5, Frito Lay is giving a platform to Canadians from
coast to coast to showcase the profound impact of Christine's
career on all of Canada. In
recognition of Christine's all-time international goalscoring
record of 190 goals, Frito Lay Canada asked 190 young female
players to share their own 190 future goals. These goals will be
showcased in 190 unique ads strategically placed across the
country, creating a bold powerful visual representation of the
impact and potential of young female athletes.
"I'm overwhelmed with gratitude seeing hundreds of girls send in
their future goals inspired by me," said Christine Sinclair, Captain of Canada Soccer's
Women's National Team. "I've always said that when I play, I play
for more than just myself – I play for my team and my country.
Seeing the number of young girls across Canada that I've inspired has reminded me of
how important it is to have role models that empower us to dream
big."
Inspiring the Next Generation of Women in Sport
"If girls can see it, they can believe it," said Jess Spaulding, Chief Marketing Officer at
PepsiCo Foods Canada. "This PLAY LOUD initiative goes beyond
celebration – it's about looking forward and creating a ripple
effect by giving Canadian girls a platform to share the profound
impact that female athletes, like Christine, can have."
About PepsiCo Foods Canada
PepsiCo Foods Canada is comprised of the Frito Lay Canada and
Quaker Canada businesses. The company employs over 6,000 Canadians
with seven manufacturing plants and sales and distribution
facilities from coast to coast. Frito Lay Canada is the country's
largest snack food manufacturer and the company's brands include
Lay's, Doritos, Tostitos, Ruffles, Smartfood and Cheetos. The
Quaker brand portfolio includes a wide range of wholesome cereals,
oatmeal, rice and corn snacks and snack bars, and features other
prominent brands such as Quaker Life, Quaker Chewy, Quaker Harvest
Crunch and Crispy Minis. For more information, please visit
www.pepsico.ca.
About Frito Lay North America
Frito Lay North
America is the $23 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered
in Purchase, NY. Frito Lay snacks include Lay's® and
Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and
branded dips, Cheetos® snacks, Stacy's® pita chips, PopCorners®
popped-corn snack, SunChips® multigrain snacks and Fritos® corn
chips. The company operates 30+ manufacturing facilities across the
U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito
Lay at the corporate website, www.fritolay.ca, on X
(@fritolay), on Instagram (@fritolay) and on Facebook (Frito Lay).
SOURCE PepsiCo Foods Canada