ATLANTA, March 5, 2021 /PRNewswire/ -- Mountain Dew
and Pepsi Stronger Together – PepsiCo's series of tailored
community grassroots-based programs – together with NBA
legend Shaquille
O'Neal, will thank frontline healthcare
workers, small businesses, and consumers in Atlanta, just in time for NBA All-Star
2021.
The NBA All-Star Mountain Dew and Pepsi Stronger Together
partnership will engage four minority-owned Atlanta restaurants – The Slutty
Vegan, Big Dave's Cheesesteaks, Slim &
Husky's, and Scoville Hot Chicken – to deliver
2,000 surprise lunches to hospital workers at Wellstar
Atlanta Medical Center and Northside
Hospital this Friday, March
5. The deliveries will feature specially-made "All-Star
Meals," each highlighting a local Atlanta favorite or a well- known dish. As an
added benefit to the four participating restaurants, each will
receive a $10,000 grant from Mountain
Dew, through the Georgia Restaurant Association, to help ease the
burden they have endured as a result of the COVID-19 pandemic.
Consumers across Georgia will also
be delighted that the brand is covering all DoorDash delivery fees
– a promotion that will be automatically applied to all orders made
through March 7, the night of the
2021 NBA All-Star Game.
"Supporting local communities and small businesses is core to
the Pepsi Stronger Together program. We are thrilled to participate
in this initiative with Mountain Dew and its valued Atlanta partners in recognition of those who
help make the city so great," said Derek
Lewis, President, South Division, PepsiCo Beverages North
America. "In the true spirit of NBA All-Star, this is our way of
celebrating some of the most deserving All-Stars in the community.
Not least of which is Shaquille
O'Neal, a valued partner of Pepsi Stronger Together and such
an integral force in the Atlanta
community."
In honor of Shaquille O'Neal's
birthday, cupcakes made by local baker Pastry Addict will also be
included with each meal given to hospital workers – all as a way
for the NBA Legend himself to share a slice of his birthday cake
with the true all-stars of Atlanta.
"The Georgia Restaurant Association is proud and honored to be
working with Pepsi on this amazing opportunity to support
Georgia's independent
restaurants," said Karen Bremer, President and CEO of Georgia
Restaurant Association. "While all restaurants have faced
challenges due to COVID, independent restaurants have had the
hardest time being able to shift and adapt."
Mountain Dew will continue to paint the town green with
exclusive NBA All-Star signage across Atlanta (image attached), and will be giving
out free product to Atlanta
residents through their COVID-friendly drive through at select
retail locations.
About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is
the No. 1 flavored carbonated soft drink in the U.S. With its
one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches
with every sip. In addition to the original MOUNTAIN DEW and DIET
MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW®
KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW®
ZERO SUGAR, new MTN DEW MAJOR MELON™ and MTN DEW MAJOR MELON™ ZERO
SUGAR. For more information, check
out www.mountaindew.com, www.facebook.com/mountaindew or
follow on Twitter @mountaindew.
About Pepsi Stronger Together
Pepsi Stronger Together is a national initiative to empower and
engage communities around the country by providing tailored
programming and resources that bring people together. It was
conceived with the idea that now, more than ever, we must foster a
sense of connection and belonging, starting by investing locally.
Launched in May of 2020 in response to the COVID-19 pandemic -
engaging its network of partners in the South to shine a spotlight
on essential front-line workers in a variety of industries - Pepsi
Stronger Together was expanded in October of 2020 by partnering
with NBA teams and charitable organizations to foster, among other
things, community and police relations. Find out how to get
involved in your community at pepsistrongertogether.com and follow
the conversation on social media at @pepsistrongertogether.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $70
billion in net revenue in 2020, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 23 brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information,
visit www.pepsico.com.
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SOURCE PepsiCo