PLANO, Texas, Jan. 9, 2020 /PRNewswire/ -- Snackers
everywhere love the delicious cheesy dust that lingers on their
fingertips after enjoying a bag of Cheetos. Now, "Cheetle®", as the
orange and red dust symbolic of true Cheetos fandom is officially
known, is taking over a new snack for Cheetos fans to enjoy in the
new year: popcorn. Cheetos Popcorn marks the first time ever that
popcorn has been infused with Cheetle.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8671851-cheetos-popcorn-in-stores-nationwide-debut-of-cheetle/
Cheetos' new ready-to-eat Popcorn brings the legendary
taste of the iconic Cheetos seasoning to one of America's snacking
favorites, swapping the butter and salt for the cheesy and spicy
flavors fans know and love. Available in two flavors — Cheddar and
Flamin' Hot® — Cheetos Popcorn will step up fans' snacking game
with cheesy and Flamin' Hot twists on a snack perfect for any
occasion.
"We've seen the way Cheetos lovers don their red- and
orange-dusted fingers like a badge of honor, and we're always
looking for ways to help them step up their snacking game," said
Brandi Ray, senior director of
marketing, Frito-Lay North America.
"The only way to truly take popcorn to the next level is to add the
iconic Cheetle, the cheesy dust that will entice Cheetos fans to
snack on this popcorn all year long."
Ready to go right out of the bag, Cheetos Popcorn creates a new
snacking experience that pairs the classic taste of popcorn with an
added boost of cheesy, spicy and flavorful fun from Cheetos.
Cheetos Popcorn is available now in 7.0 oz. Cheddar bags and 6.5
oz. Flamin' Hot bags for a suggested retail price of $3.99, and 2 oz. bags for a suggested retail
price of $1.89. For more information,
please visit Cheetos.com.
About Cheetos
Cheetos is one of the many brands that make up Frito-Lay North America, the $16 billion convenient foods division of PepsiCo,
Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on Twitter
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $64
billion in net revenue in 2018, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales. Guiding
PepsiCo is our vision to Be the Global Leader in Convenient Foods
and Beverages by Winning with Purpose. "Winning with Purpose"
reflects our ambition to win sustainably in the marketplace and
embed purpose into all aspects of the business. For more
information, visit www.pepsico.com.
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SOURCE Frito-Lay