PURCHASE, N.Y., Dec. 5, 2019 /PRNewswire/ -- PepsiCo (NASDAQ:
PEP) today announced the launch of its second PepsiCo
Greenhouse program in North
America, an innovation initiative designed to support
emerging entrepreneurs and brands in the food and beverage
industry. The 2020 program seeks to collaborate with purpose-driven
brands at the forefront of transformative trends that are changing
the way consumers eat and drink.
![PepsiCo logo (PRNewsfoto/PepsiCo) PepsiCo logo (PRNewsfoto/PepsiCo)](https://mma.prnewswire.com/media/733556/PEPSICO_Logo.jpg)
"As part of our vision to be the 'Global Leader in Convenient
Foods and Beverages by Winning with Purpose,' we are integrating
purpose into the core of our business and our brands," said
Jim Andrew, PepsiCo Executive Vice
President, Corporate Strategy and Chief Venturing Officer. "Since
its inception, the PepsiCo Greenhouse has been a great source of
ideation, talent development and agility, while also providing an
opportunity to collaborate with like-minded, mission-driven
entrepreneurs as they develop and scale their innovative ideas that
look to improve the way we shop and eat, offer new choices to
consumers and solve the needs of our communities."
Issuing an open call today through January 6, 2020, PepsiCo is seeking 10 start-ups
based in the U.S. or Canada whose
businesses or brands integrate purpose into their offering, meeting
the needs of current and future consumers, communities and/or our
planet. The selected start-ups are granted $20,000 in
funding and will participate in a six-month business optimization
program designed to accelerate growth. The program includes
personalized mentorship with experts across PepsiCo functions and
from some of its leading and emerging brands, such as Stacy's,
IMAG!NE and KeVita, to help address critical early-stage business
operations like strategic planning, corporate structuring and
fundraising. Guidance on brand optimization, product development,
supply chain management, customer acquisition and distribution will
also be provided.
At the end of the program, one start-up will be awarded an
additional $100,000 in funding to continue its expansion,
and an opportunity to continue partnering with PepsiCo to further
their growth.
PepsiCo first launched its Greenhouse program in Europe in 2017 and expanded the program to
North America in the fall of 2018,
awarding Austin, Texas-based Hapi
Drinks, a sugar-free kids drinks company founded with the mission
to fight childhood obesity, as the winning brand. Collectively, the
10 participating companies in the inaugural North America class grew average revenues of
200 percent through the six-month duration of the program, with
other successes including the launch of new product lines and
digital campaigns that have driven sales and new customer
acquisitions.
For applicant information and additional detail on this year's
PepsiCo Greenhouse program, please visit
www.greenhouseaccelerator.com.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo
generated more than $64 billion in net revenue
in 2018, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more
than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business.
For more information, visit www.pepsico.com.
Press Contact: pepsicomediarelations@pepsico.com
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SOURCE PepsiCo, Inc.