TAMPA BAY, Fla., Oct. 1, 2019 /PRNewswire/ -- PepsiCo Beverages
North America has joined the Tampa Bay Lightning and AMALIE Arena
as a championship level partner, effective today, Chief Executive
Officer Steve Griggs announced this
morning. The seven-year deal makes PepsiCo Beverages North America
the exclusive carbonated soft drink, water (flat, sparkling,
carbonated, premium, enhanced, flavored/non-flavored), energy
drink, muscle milk, juice and tea of the Tampa Bay Lightning and
AMALIE Arena and includes rights to Lightning marks and logos for
marketing, activation and community engagement. The family of
PepsiCo Beverages North America products will be served throughout
AMALIE Arena for all games and events beginning with the
Lightning's regular season opening game, this Thursday, October 3, versus the Florida
Panthers.
![Lightning-Pepsi Logo Lightning-Pepsi Logo](https://mma.prnewswire.com/media/1003742/Lightning_Pepsi_Logo.jpg)
"We could not be more pleased to have PepsiCo Beverages North
America join the Tampa Bay Lightning and AMALIE Arena as one of our
championship level partners for the next seven years," said Griggs
upon making the announcement. "We look forward to offering hockey
fans and other arena guests the fantastic array of beverages
produced by PepsiCo and we are excited about working together to
market, activate and engage the Tampa Bay community through the
joint strength and energy of our great brands."
Community elements in the partnership include the entitlement of
one of the organization's 10 Lightning Made Street hockey rinks
currently being constructed in Tampa
Bay, sponsorship of the Bolt Run, scheduled this year for
Sunday, October 27, and participation
in the Lightning's flagship fundraising events, including Coop's
Catch and the Bolts and Bulls golf tournament. In addition to
community support, fan engaging experiential programs across
hockey, eSports, and music will be launched in the initial year of
the partnership.
"We're honored to join the Tampa Bay Lightning and AMALIE Arena
family," said Derek Lewis, South
Division President, PepsiCo Beverages North America. "The Tampa Bay
Lightning organization is truly remarkable and a staple in the
Tampa community and throughout
Florida. We are excited to partner
together to bring fans and consumers incredible experiences and
memories across hockey, entertainment and gaming."
Signage and naming highlights in this new partnership include
the entitlement of AMALIE Arena's west patio, the primary entrance
used by arena guests to enter and exit the building, as well as
static and digital signage throughout AMALIE Arena for Lightning
games, concerts and events alike.
Additional assets allocated to PepsiCo Beverages North America
in the partnership include extensive in-market promotional and fan
activation opportunities, including a market-wide sweepstakes each
year featuring Lightning-themed prizing. More than 100 PepsiCo
Beverages North America branded recycling containers will be placed
throughout AMALIE Arena, allowing environmentally conscious event
guests to practice sustainability.
About PepsiCo:
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo
generated more than $64 billion in net revenue
in 2018, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more
than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the
business. For more information,
visit www.pepsico.com.
About Tampa Bay Sports and Entertainment, LLC:
Tampa
Bay Sports and Entertainment, LLC (TBSE) is an entity established
by Jeff Vinik in March 2010 to manage the National Hockey's
League's Tampa Bay Lightning and the leasehold rights to AMALIE
Arena, the 19,092-seat downtown Tampa home in which the team plays its games.
The venue opened in 1996 and became AMALIE Arena in September 2014 when the family-owned,
Tampa Bay-based AMALIE Oil Company
elected to partner with Vinik and the Lightning. Since his purchase
in 2010, Vinik has led a complete brand and business transformation
of the Lightning and the arena, featuring a mostly private $85+
million-dollar renovation of the publicly owned facility. Vinik is
also focused on elevating the Tampa Bay community, partnering with
Cascade Investment, LLC on Water Street Tampa, a nearly 60-acre
development in downtown Tampa.
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SOURCE PepsiCo