Entriq Enables HoneyShed to Offer a Radically New Online Shopping Experience
February 07 2008 - 10:00AM
Business Wire
Pay media leader Entriq, a company that enables content providers
to leverage the power of new media distribution, has helped a
client push the limits of online shopping with the radically
different, entertainment-oriented Website � www.HoneyShed.com �
that�s been referred to in the media as �MTV meets QVC.� HoneyShed,
a destination that blurs the line between shopping and
entertainment, is the brainchild of New York advertising agency
Droga5, Smuggler, a Los Angeles-based production company, and
global conglomerate the Publicis Groupe. HoneyShed promotes a wide
range of branded products in a series of themed vignettes developed
and paid for by the products� sponsors. Products are distributed
across multiple channels, including �daily specials,� beauty, DVDs,
�tech and toys,� �girl fashion,� �kicks and lids,� �new this week,�
and more. Buyers� choices are routed to a wish list of online
purchases that HoneyShed calls �My Stash.� �HoneyShed�s
breakthrough shopping experience is a great example of using new
media to participate in a social conversation about products,� said
Entriq Chief Operating Officer Guy Tennant. �Entriq built the site
to incorporate rich media elements to make for a truly unique
experience consistent with our client�s desire to be flashy,
playful, humorous and different. �The site features Flash video
conversational ads that merge the worlds of online shopping and
social networking, such as QVC, Amazon.com, YouTube and MySpace
into one,� he said. �The intent is to attract a Gen Y audience to
browse products with friends in a social setting and then make
buying decisions in real time.� Entriq collaborates with clients in
developing appealing and compelling experiences for e-tailing their
online content. These solutions typically draw upon Entriq�s
expertise in content management, security and commerce services
integrated with the client�s storefront. For HoneyShed, Entriq
provided social shopping breakthroughs that included: Simulated
live video streaming via Entriq�s video player A real-time data
feed synchronized to a video feed that produces feature-rich data
services for content in real-time Revolutionary modular user
experience � music, channels, stash, chat A transparent
video-overlay mode A new generation of an enterprise development
kit Integrated screening room web chat A user�s ability to send
emails to friends for any product or stash The ability to embed and
share the video player with friends on other sites, including
Facebook �HoneyShed is very pleased to have Entriq as our solution
partner. Our site is truly a breakthrough concept in social
shopping and that required a progressive company like Entriq to
know how to turn our creative and business vision into a digital
reality,� said Devrin Carlson-Smith, Executive Vice President
Digital Media, HoneyShed. �As the web becomes an ever-increasing
avenue for both entertainment and commerce, HoneyShed believes our
model pioneers a dynamic and consumer-driven youth shopping
experience.� About Entriq Entriq powers new media business models
by providing patented solutions for protecting, selling and
delivering content over broadband PC, mobile and TV worldwide.
Entriq enables content and service providers to manage, protect and
monetize the media assets they wish to distribute, track and/or
sell online, via Internet TV or via mobile telephones. Entriq�s
current and former clients include some of the world�s largest
media companies and sporting bodies, including UEFA, Infront, NASN,
RTL, MTV Networks, World Wrestling Entertainment (WWE), NBC
Universal, Viacom, Foxtel (Australia), Channel 4 (U.K.), BT Media
and Broadcast, and Intel. Entriq is headquartered in Carlsbad,
Calif., and has offices in New York and Los Angeles as well as in
the U.K., France, the Netherlands, Germany, China and Australia.
Entriq is a division of MIH Ltd., a wholly owned subsidiary of
Naspers (NASDAQ:NPSN). For more information, visit www.entriq.com.
About HoneyShed HoneyShed is the first interactive web site
designed to connect a generation that lives online to the brands
they love via world-class video content. Populated with great
brands but uncluttered with banner ads, consumers may complete a
transaction or simply spend their day digitally window-shopping.
HoneyShed is a partnership between New York agency Droga5, Los
Angeles production company Smuggler and global advertising
conglomerate the Publicis Groupe. To learn more about how HoneyShed
can be a platform to reach youth audiences through entertainment
video content, visit http://www.honeyshed.com.
Naspers (NASDAQ:NPSN)
Historical Stock Chart
From Jul 2024 to Aug 2024
Naspers (NASDAQ:NPSN)
Historical Stock Chart
From Aug 2023 to Aug 2024