NPSN Naspers Limited (MM)

Pay media leader Entriq, a company that enables content providers to leverage the power of new media distribution, has helped a client push the limits of online shopping with the radically different, entertainment-oriented Website � www.HoneyShed.com � that�s been referred to in the media as �MTV meets QVC.� HoneyShed, a destination that blurs the line between shopping and entertainment, is the brainchild of New York advertising agency Droga5, Smuggler, a Los Angeles-based production company, and global conglomerate the Publicis Groupe. HoneyShed promotes a wide range of branded products in a series of themed vignettes developed and paid for by the products� sponsors. Products are distributed across multiple channels, including �daily specials,� beauty, DVDs, �tech and toys,� �girl fashion,� �kicks and lids,� �new this week,� and more. Buyers� choices are routed to a wish list of online purchases that HoneyShed calls �My Stash.� �HoneyShed�s breakthrough shopping experience is a great example of using new media to participate in a social conversation about products,� said Entriq Chief Operating Officer Guy Tennant. �Entriq built the site to incorporate rich media elements to make for a truly unique experience consistent with our client�s desire to be flashy, playful, humorous and different. �The site features Flash video conversational ads that merge the worlds of online shopping and social networking, such as QVC, Amazon.com, YouTube and MySpace into one,� he said. �The intent is to attract a Gen Y audience to browse products with friends in a social setting and then make buying decisions in real time.� Entriq collaborates with clients in developing appealing and compelling experiences for e-tailing their online content. These solutions typically draw upon Entriq�s expertise in content management, security and commerce services integrated with the client�s storefront. For HoneyShed, Entriq provided social shopping breakthroughs that included: Simulated live video streaming via Entriq�s video player A real-time data feed synchronized to a video feed that produces feature-rich data services for content in real-time Revolutionary modular user experience � music, channels, stash, chat A transparent video-overlay mode A new generation of an enterprise development kit Integrated screening room web chat A user�s ability to send emails to friends for any product or stash The ability to embed and share the video player with friends on other sites, including Facebook �HoneyShed is very pleased to have Entriq as our solution partner. Our site is truly a breakthrough concept in social shopping and that required a progressive company like Entriq to know how to turn our creative and business vision into a digital reality,� said Devrin Carlson-Smith, Executive Vice President Digital Media, HoneyShed. �As the web becomes an ever-increasing avenue for both entertainment and commerce, HoneyShed believes our model pioneers a dynamic and consumer-driven youth shopping experience.� About Entriq Entriq powers new media business models by providing patented solutions for protecting, selling and delivering content over broadband PC, mobile and TV worldwide. Entriq enables content and service providers to manage, protect and monetize the media assets they wish to distribute, track and/or sell online, via Internet TV or via mobile telephones. Entriq�s current and former clients include some of the world�s largest media companies and sporting bodies, including UEFA, Infront, NASN, RTL, MTV Networks, World Wrestling Entertainment (WWE), NBC Universal, Viacom, Foxtel (Australia), Channel 4 (U.K.), BT Media and Broadcast, and Intel. Entriq is headquartered in Carlsbad, Calif., and has offices in New York and Los Angeles as well as in the U.K., France, the Netherlands, Germany, China and Australia. Entriq is a division of MIH Ltd., a wholly owned subsidiary of Naspers (NASDAQ:NPSN). For more information, visit www.entriq.com. About HoneyShed HoneyShed is the first interactive web site designed to connect a generation that lives online to the brands they love via world-class video content. Populated with great brands but uncluttered with banner ads, consumers may complete a transaction or simply spend their day digitally window-shopping. HoneyShed is a partnership between New York agency Droga5, Los Angeles production company Smuggler and global advertising conglomerate the Publicis Groupe. To learn more about how HoneyShed can be a platform to reach youth audiences through entertainment video content, visit http://www.honeyshed.com.