Rugby World Cup Plus Goes Live With Official and Exclusive Worldwide Video On Demand Service
July 31 2007 - 3:00PM
Business Wire
Leading global online broadcaster MediaZone and the Rugby World Cup
Limited (RWCL) today launched RWC Plus, the official and exclusive
broadband video On Demand service for Rugby World Cup 2007. RWC
Plus is produced in association with MediaZone Rugby and will be
streamed through the official tournament website at
www.rugbyworldcup.com/video. RWC Plus provides rugby fans worldwide
with delayed coverage of all 48 matches from the Rugby World Cup
2007, as well as LIVE audio feeds, match previews, halftime and
fulltime highlights and interviews for USD 49.99. Fans who purchase
the package before the Rugby World Cup starts can whet their
appetites by watching some of the best moments, tries & match
highlights from the RWC video archive 1987-2003. The archive
contains an edited package of the Top 20 Tries from each of the
five previous Rugby World Cups, plus 20 Golden Moments like Joel
Stranky�s winning drop goal from 1995, along with 15 classic Rugby
World Cup matches (including all five RWC Finals) cut down into
10-minute single-game highlight packages. With RWC Plus, fans can
relive all the drama from David Kirk lifting the Webb Ellis Cup in
the inaugural Tournament, to Francois Pienaar and Nelson Mandela
celebrating together on the podium in 1995, to Martin Johnson
lifting the trophy after Jonny Wilkinson�s famous drop goal against
Australia in 2003. �We envisioned RWC Plus as an unprecedented
worldwide service to ensure rugby fans everywhere have access to
deep coverage of Rugby World Cup 2007 through the official site.
The IRB are pleased to partner with MediaZone to launch this
broadband video option to complement broadcast coverage,� said Mike
Miller, IRB CEO. Existing MediaZone Rugby All-Access-Pass customers
in eligible territories can purchase the Rugby World Cup Pass at a
discounted rate of USD 39.99. Fans interested in purchasing both
the RWC Pass and the MediaZone Rugby All-Access-Pass can buy a
combined package for USD 139.98. �As the broadband home for rugby
union, MediaZone consistently provides fans with the highest
quality rugby video available online at an affordable price,� said
Patrick Guthrie, MediaZone's director of rugby. �RWC Plus will
allow fans worldwide to watch every match, whenever and wherever
they choose and relive their favorite moments. This exclusive VOD
broadband coverage is the only one of its kind and we�re thrilled
to be working with the IRB to provide this exclusive service to
fans around the globe.� About the International Rugby Board The
International Rugby Board (IRB) is Rugby Union�s governing body.
There are currently 120 Unions in membership of the IRB within six
Regional Associations. The IRB funds and runs major International
Rugby tournament�s all over the world including its most
prestigious event, Rugby World Cup (RWC), which is held every four
years. RWC is now the world�s third largest sporting event and this
year�s tournament in France is widely anticipated to be the most
successful in the tournament�s 20-year history. Over 2 million fans
are expected to attend one or more of the 48 matches while a
worldwide audience of over 4 billion will watch RWC on TV. RWC
plays an important part in the global development of the Game with
funds generated pumped into the Game at every level in the form of
high performance, union infrastructure and tournament initiatives
designed at increasing the overall competitiveness of the Game.
About MediaZone MediaZone is a leading global online broadcaster
specializing in professionally produced sports, international and
entertainment video programming. MediaZone has established lasting
exclusive partnerships with leading media brands including AOL and
NBC Sports and is the official online broadcast partner for major
events such as Wimbledon, the New York City Marathon, and the
Indianapolis 500. MediaZone Rugby is the world's leading service
for rugby video online, available at MediaZone.com/Rugby. The
company is headquartered in the San Francisco Bay Area with offices
in China and Europe. MediaZone is a division of MIH Ltd., a
wholly-owned subsidiary of Naspers (Nasdaq:NPSN). For more
information, please visit: MediaZone.com.
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