COPENHAGEN, Denmark,
Oct. 31, 2019 /PRNewswire/ -- My
Size, Inc. (the "Company" or "My Size") (NASDAQ: MYSZ) (TASE:
MYSZ), the developer and creator of smartphone measurement
solutions, announces that Isay, a Danish brand sold in more than
500 physical stores and on different online platforms in
Northern Europe, chose MySizeID to
increase customer loyalty and reduce returns.
As of November 1st, Isay customers
across Northern Europe can be
prompted to measure their correct size when shopping at Isay online
after completing their body profile using the MySizeID application-
a process that takes less than 5 minutes and is only done once.
In less than 30 days Isay evaluated the MySize technology on 50
women. The proof of concept was carried out by the Isay team on
tops & bottoms. The Isay team measured each woman manually and,
in parallel, each woman using the MySizeID application. The
findings showed that the MySizeID technology delivered a higher
sizing accuracy.
"The response from all the women we tested the application on,
was overwhelmingly positive when asked about their experience using
the MySizeID application, when compared to the precise body
measurement," says CEO & Founder of Isay, Britt Andreassen.
"Personally, I am surprised about the ability of the app to spot
and identify the right size. We all work intensively to help our
customers to get as much information as possible about our
products, in order to reduce the number of returns and increase
customer confidence. There is no doubt we can reduce returns that
are fit related with this application. The vision of enabling a
higher confidence level when shopping for clothes online in
parallel decreasing returns for businesses and reducing
environmental waste, are very appealing to us as a brand. It is
therefore natural that we want to share these benefits and values
with our customers," Britt
Andreassen continues.
"Another great benefit using the MySizeID is that the body
profile follows the customer. Any of our customers can now easily
save time when shopping by showing the app in the brick and mortar
stores. This benefits the consumers, our partners and us as a
manufacturer of clothes," says Britt
Andreassen
"We are pleased that MySizeID has been chosen by Isay that is
committed to providing innovative solutions to their customers,"
said Ronen Luzon, Chief Executive Officer of My Size. "Enabling
consumers to find the right size not only reduces returns and has
less of an impact on the environment but it also allows the
retailer to have access to key sizing data that they can use when
manufacturing clothing."
About Isay
Isay is a Danish fashion brand selling women´s clothes primarily
in Northern Europe. The brand is
sold in more than 500 physical stores and on different online
platforms and is a proud member of BCI – Better Cotton
Initiative.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery
industries. This proprietary measurement technology is driven
by several algorithms which are able to calculate and record
measurements in a variety of novel ways. To learn more about My
Size, please visit our website: www.mysizeid.com. We routinely
post information that may be important to investors in the Investor
Relations section of our website. Follow us
on Facebook, LinkedIn, Instagram and Twitter.
Please click here for a demonstration of how MySizeID
provides a full sizing solution for the retail industry.
Register here for a one-month free trial of MySizeID solution
for your online store.
Please click here to download MySizeID for iOS.
Please click here to download MySizeID for Android.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Israel Press Contact:
Yaniv Leibovich
Leibovich Media
yanivleib@gmail.com
+972-54-444-0326
U.S. Press Contact:
5W Public Relations
mysizeid@5wpr.com
IR Contact:
Crescendo Communications, LLC
Tel: +1 212-671-1020
Email: MYSZ@crescendo-ir.com
View original
content:http://www.prnewswire.com/news-releases/danish-fashion-brand-isay-chooses-mysizeid-technology-to-increase-customer-loyalty-and-reduce-returns-300949105.html
SOURCE My Size, Inc.