EAST HANOVER, N.J.,
May 11, 2021 /PRNewswire/
-- NABISCO, the maker of OREO, RITZ, belVita and
Chips Ahoy!, is gearing up for the Olympic and Paralympic
Games Tokyo 2020 as the Official Cookie and Cracker sponsor of Team
USA. The iconic brands will rally
fans to "Snack Together. Win Together" this summer, through digital
creative, limited-edition product offerings and a consumer
promotion.
As part of the partnership, NABISCO has teamed up with three
Team USA hopefuls who understand
the importance of coming together for a shared moment: Simone Biles, the world's most decorated female
gymnast in history; Tom Schaar,
Olympic hopeful and national team member; and Melissa Stockwell, a two-time Paralympian,
medalist, and former U.S. Army officer.
Together, NABISCO and the athletes will show fans the power The
Games and snacks have in bringing people of all ages together in
celebration, whether virtually or as a family in their living
rooms.
"Our brands are catalysts for creating connections and
togetherness is our sport. After a year largely spent apart, we are
proud to be a part of this shared moment, rallying friends and
families across the nation to celebrate, snack and cheer on Team
USA together – even if only
virtually," said Rachel Lawson,
Associate Director Scale Consumer and Retail Engagement, Mondelēz
International. "We're excited to partner with Simone Biles, Tom
Schaar and Melissa Stockwell,
all of whom embody our 'Snack Together. Win Together' mindset."
"As a longtime partner of Team USA, Mondelēz has been a vibrant
supporter and cheerleader for our athletes as they train and
compete at both the national and global levels," said Dave Mingey, Senior Vice President, Partnership
Management and Activation at U.S. Olympic & Paralympic
Properties. "We're proud to build more excitement and fans for Team
USA and the U.S. Olympic and
Paralympic movements as we prepare to represent the U.S. in
Tokyo."
Further fueling the fun and games, some of the most iconic
brands from the NABISCO portfolio will unveil limited-edition
offerings for fans to enjoy while they cheer on Team USA. RITZ will debut themed packaging
and OREO and Chips Ahoy! will launch limited-edition
cookies. The crunchy Team USA
Chips Ahoy! Cookies are loaded with real chocolate chips and
a patriotic addition of red, white and blue colored candy chips. A
playful new take on the original, each pack of Team USA OREO Cookies feature the signature
OREO base cookies embossed with Team USA emblems and tri-color red, white and blue
creme, with an extra spark of flavor thanks to popping candy
layered within. The products will be available to fans starting
June 14, wherever NABISCO products
are sold, for a limited time only, while supplies last.
Be on the lookout for specialty marked packaging and follow
@NABISCOsnacks on social to learn more.
About Mondelēz International
Mondelēz International,
Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150
countries around the world. With 2020 net revenues of
approximately $27 billion, MDLZ is
leading the future of snacking with iconic global and local brands
such as OREO, belVita and LU biscuits;
Cadbury Dairy Milk, Milka and Toblerone
chocolate; Sour Patch Kids candy and Trident
gum. Mondelēz International is a proud member of the Standard
and Poor's 500, Nasdaq 100 and Dow Jones Sustainability
Index. Visit www.mondelezinternational.com or follow the
company on Twitter at www.twitter.com/MDLZ.
About the USOPC
Founded in 1894 and headquartered in
Colorado Springs, Colorado, the
United States Olympic & Paralympic Committee serves as both the
National Olympic Committee and National Paralympic Committee for
the United States. The USOPC is
focused on protecting, supporting and empowering America's
athletes, and is responsible for fielding U.S. teams for the
Olympic, Paralympic, Pan American and Parapan American Games, and
serving as the steward of the Olympic and Paralympic movements in
the U.S. A federally chartered nonprofit corporation, the USOPC
does not receive federal financial support (other than for select
Paralympic military veteran programs) and is one of only four NOCs
in the world that also manages Paralympic activities. For more
information, visit TeamUSA.org.
Media Contact
Danielle
Dexter
Weber Shandwick
ddexter@webershandwick.com
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SOURCE NABISCO