EAST HANOVER, N.J.,
July 8, 2020 /PRNewswire/
-- Today, RITZ, one of America's favorite cracker
brands1, is introducing a new, delightfully thin and
crispy snack, RITZ Cheese Crispers. Made with real,
rich cheese flavor that you can taste in every bite, RITZ
Cheese Crispers will defy your expectations for a delicious cheesy
snack.
Available in two deliciously bold flavors – Cheddar and Four
Cheese & Herb – RITZ Cheese Crispers pair perfectly with
all of your favorite snacking moments, from watching your favorite
shows on TV to backyard get-togethers. Their light and crispy
texture, achieved through a unique baking process, combine with
real cheesy goodness to deliver a snack that consumers will
love.
"We are always looking for ways to bring our loyal and
enthusiastic fans innovative products that will 'wow' their taste
buds and add more fun to snack time, and we think new RITZ
Cheese Crispers will give snack lovers exactly what they're looking
for – the perfect combination of cheesy flavor and crispy texture,"
said Patty Gonzalez, Senior Director
of Marketing. "Some fans will love the crispy texture, while others
will love the cheesy flavor. But we think fans will unanimously
agree that they are really delicious!"
The new RITZ Cheese Crispers multimillion-dollar national
marketing campaign, which celebrates the product's crispy texture
and cheesy taste, kicks off this month with a variety of engaging
touchpoints for consumers.
RITZ Cheese Crispers are now available online and at
all major retailers nationwide with an SRP of $3.62. The new line joins the brand's extensive
portfolio of products, including RITZ Crackers, RITZ
Crisp & Thins and RITZ Toasted Chips.
For more on the brand and new products, visit
https://www.facebook.com/RITZCrackers and https://www.instagram.com/RITZCrackers
About Mondelēz International
Mondelēz International,
Inc. (NASDAQ: MDLZ) is building the best snacking company in
the world, with 2016 net revenues of approximately $26
billion. Creating more moments of joy in approximately 165
countries, Mondelēz International is a world leader in biscuits,
chocolate, gum, candy and powdered beverages, featuring global
Power Brands such
as Oreo and belVita biscuits;
Cadbury Dairy Milk and Milka chocolate;
and Trident gum. Mondelēz International is a proud
member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones
Sustainability Index.
Visit www.mondelezinternational.com or follow the company
on Twitter at www.twitter.com/MDLZ.
1Nielsen, Total US xAOC+C — 52 weeks ending
6/27/20
Media Contact: Maya Cass,
mcass@hunterpr.com
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SOURCE RITZ®