MOBI Sky-Mobi Limited ADS (MM)

Sky-mobi Limited ("Sky-mobi" or the "Company") (Nasdaq:MOBI), a leading mobile application store and mobile social network community operator in China, today announced the launch of its new smart Android products during the 2012 Global Mobile Internet Conference ("GMIC") on May 11, 2012 in Beijing.

Mr. Michael Song, Chairman and Chief Executive Officer of Sky-mobi was one of the keynote speakers and formally introduced a series of new Android products, including the Android application store and PC suite, Android social gaming platform, and Android payment solution for developers. The new Android products are supported by Sky-mobi's industry leading operational platform, including information data centers with up to 99.96% reliability, 24-hour client service, industry leading download speeds and fully integrated, seamless mobile payment capabilities.

"We are excited about the commercial launch of our new smart phone products and believe they will be well received by customers, handset manufacturers and developers alike," commented Mr. Michael Song, Chairman and Chief Executive Officer of Sky-mobi. "Our application store is ground breaking in the industry combining a new online and offline store model for mobile applications. With a portfolio of competitive Android products offering immediate monetization opportunities and supported by our strong operational platform, we look forward to establishing a strong foothold in the low cost smart phone market and maintaining our position as one of China's leading mobile internet companies."

About Global Mobile Internet Conference

The Global Mobile Internet Conference (GMIC) is Asia's largest and most elite mobile Internet conference, drawing more than 1,400 attendees and nearly 1,600 mobile developers from 26 countries around the world in 2011. It is specifically designed for mobile Internet leaders to connect with each other, to learn from top industry influencers, and to promote their initiatives. The Global Mobile Internet Conference 2012 will be the fourth iteration of the GMIC conference and is hosted by the Great Wall Club, the leading network-based CEO club in the global mobile Internet industry. GMIC 2012 continues to aim to be at the frontier of the mobile Internet landscape to bring together leaders, influencers, and executives in mobile Internet from around the globe. For more information, please visit: http://gmic.greatwallclub.com.  

About Sky-mobi Limited

Sky-mobi Limited operates the leading mobile application store in China as measured by revenues in 2010, according to Analysys International. The company works with handset companies to pre-install its Maopao mobile application store on handsets and with content providers to provide users with applications and content titles. Users of its Maopao store can browse, download, and enjoy a range of applications and content, such as single-player games, mobile music, and books. The Company's Maopao store enables mobile applications and content to be downloaded and run on various mobile handsets with different hardware and operating system configurations. The company also operates a mobile social network community in China, the Maopao Community, where it offers mobile social games, as well as applications and content with social network functions to its registered members. The Company is based in Hangzhou, the People's Republic of China. For more information, please visit: www.sky-mobi.com.

The Sky-mobi Limited logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8458

Safe Harbor Statement

This announcement contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by such terms as ''believes,'' ''expects,'' ''anticipates,'' ''intends,'' ''estimates,'' the negative of these terms, or other comparable terminology. Such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected. Potential risks and uncertainties include the effectiveness, profitability, and marketability of the Company's solutions; the Company's limited operating history; measures introduced by the PRC government and mobile network operators aimed at the telecommunications industry and mobile applications-related services; the Company's ability to maintain cooperation relationships with handset companies, content providers and payment service providers; its dependence on mobile service providers, and ultimately mobile network operators, for the collection of a substantial majority of its revenues; billing and transmission failures, which are often beyond the Company's control; its ability to compete effectively; its ability to capture opportunities in the expected growth of the smart phone market; its ability to obtain and maintain all applicable permits and approvals; general economic and business conditions; the volatility of the Company's operating results and financial condition; the Company's ability to attract or retain qualified senior management personnel and research and development staff; and other risks detailed in the Company's filings with the Securities and Exchange Commission. These forward-looking statements are based on current expectations, assumptions, estimates and projections about the Company and the industry. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law.

CONTACT: Sky-mobi Limited
         Mr. Carl Yeung, CFO
         Phone: +(86) 571-87770978 (Hangzhou)
         Email: ir@sky-mobi.com
         
         CCG Investor Relations
         Elaine Ketchmere, Partner and VP
         Phone: +(1) 310-954-1345 (Los Angeles)
         Email: elaine.ketchmere@ccgir.com