Mobiquity to Launch New SaaS Suite of Products Focused on Publisher Compliance and Monetization
December 13 2022 - 9:00AM
Mobiquity Technologies, Inc. (Nasdaq: MOBQ) (the “Company”), a
leading provider of next-generation data intelligence and
advertising technologies, is excited to announce its new and
innovative focus into the AdTech Publisher ecosystem with the
upcoming launch of the Mobiquity Suite for Publishers.
With the increase in quantity and enforcement of Privacy Laws
(GDPR, CCPA, Etc.) and the removal of advertising targeting
identifiers by Apple and Google (IDFA, IP, Cookies); Publishers are
facing both a loss of revenue, due to lack of high CPM targeted
advertising and, increasing costs due to privacy compliance.
Dean Julia, CEO of Mobiquity Technologies, said “We believe
there is a major paradigm shift occurring and the market is
ripe for it. The intelligence and the data residence must shift
from demand-side solutions to publishers and publisher aggregators
directly. Publishers must become owners of their first party data
and manage the audiences in-house. Irrespective of whether a
publisher chooses to work with us or not, it is prudent for
them to find a solution that enables advertisers to do direct buys
from them.”
Mobiquity Technologies introduces its latest SaaS solution to
solve this new Publisher need -- The Mobiquity Suite for
Publisher.The Mobiquity Suite for Publisher provides the
following:
- An advanced Consent Management platform so Publishers can be
assured that they are meeting all Privacy requirements with their
data collections
- A complete Audience Builder service to build detailed Targeted
audiences from a Publishers 1st party data
- A user-friendly Direct Purchase interface to increase revenue
from direct advertiser sales
- An Inventory Enhancer to maintain current revenue of high CPM
targeting by enhancing Publisher supply with compliant audience
metatags.
About Mobiquity Technologies
Mobiquity Technologies, Inc. is a next-generation,
Platform-as-a-Service (PaaS) company for data and advertising. The
Company maintains one of the largest audience databases available
to advertisers and marketers through its data services division.
Mobiquity Technologies’ Advangelists subsidiary
(www.advangelists.com) provides programmatic advertising
technologies and insights on consumer behavior. For more
information, please
visit: https://mobiquitytechnologies.com
Safe Harbor Statement
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statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
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to differ materially from those contained in any forward-looking
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release is as of the date of this press release, and the Company
does not undertake any duty to update such information, except as
required under applicable law.
Mobiquity Technologies, Inc. Investor
Relations:
Columbia Marketing GroupEmail:
john@TheColumbiaMarketingGroup.comPhone: 646-736-1900
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