C3.ai, Microsoft, and Adobe Combine Forces to Re-invent CRM with AI
October 26 2020 - 9:00AM
Business Wire
C3 AI CRM enables a new category of
customer-focused industry AI use cases and a new ecosystem
C3.ai, Microsoft Corp. (NASDAQ:MSFT), and Adobe Inc.
(NASDAQ:ADBE) today announced the launch of C3 AI® CRM powered by
Microsoft Dynamics 365. The first enterprise-class, AI-first
customer relationship management solution is purpose-built for
industries, integrates with Adobe Experience Cloud, and drives
customer-facing operations with predictive business insights.
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The partners have agreed to:
- Integrate Microsoft Dynamics 365, Adobe Experience Cloud
(including Adobe Experience Platform), and C3.ai’s
industry-specific data models, connectors, and AI models, in a
joint go-to-market offering designed to provide an integrated suite
of industry-specific AI-enabled CRM solutions including marketing,
sales, and customer service.
- Sell the industry-specific AI CRM offering through dedicated
sales teams to target enterprise accounts across multiple
industries globally, as well as through agents and industry
partners.
- Target industry vertical markets initially including financial
services, oil and gas, utilities, manufacturing,
telecommunications, public sector, healthcare, defense,
intelligence, automotive, and aerospace.
- Market the jointly branded offering globally, supported by the
companies' commitment to customer success.
“Microsoft, Adobe, and C3.ai are reinventing a market that
Siebel Systems invented more than 25 years ago,” said Thomas M.
Siebel, CEO of C3.ai. “The dynamics of the market and the mandates
of digital transformation have dramatically changed CRM market
requirements. A general-purpose CRM system of record is no longer
sufficient. Customers today demand industry-specific, fully
AI-enabled solutions that provide AI-enabled revenue forecasting,
product forecasting, customer churn, next-best product, next-best
offer, and predisposition to buy.”
“This year has made clear that businesses fortified by digital
technology are more resilient and more capable of transforming when
faced with sweeping changes like those we are experiencing,” said
Satya Nadella, CEO, Microsoft. “Together with C3.ai and Adobe, we
are bringing to market a new class of industry-specific AI
solutions, powered by Dynamics 365, to help organizations digitize
their operations and unlock real-time insights across their
business.”
“We’re proud to partner with C3.ai and Microsoft to advance the
imperative for digital customer engagement,” said Shantanu Narayen,
president and CEO of Adobe. “The unique combination of Adobe
Experience Cloud, the industry-leading solution for customer
experiences, together with the C3 AI Suite and Microsoft Dynamics
365, will enable brands to deliver rich experiences that drive
business growth.”
“This is an exciting development in the advancement of
Enterprise AI,” said Lorenzo Simonelli, chairman and CEO of Baker
Hughes. “This partnership between C3.ai, Microsoft, and Adobe will
bring a unique and powerful new CRM offering to the market. We are
adopting AI in multiple applications internally and in new products
and services for our customers through our C3.ai partnership. We
look forward to offering C3 AI CRM to our customers and benefitting
from the capabilities internally.”
Combining the market-leading Microsoft Dynamics 365 CRM software
with Adobe’s leading suite of customer experience management
solutions alongside C3.ai’s enterprise AI capabilities, C3 AI CRM
is the world’s first AI-driven, industry-specific CRM built with a
modern AI-first architecture. C3 AI CRM integrates and unifies vast
amounts of structured and unstructured data from enterprise and
extraprise sources into a unified, federated image to drive
real-time predictive insights across the entire revenue supply
chain, from contact to cash. With embedded AI-driven,
industry-specific workflows, C3 AI CRM helps teams:
- Accurately forecast revenue
- Accurately predict product demand
- Identify and reduce customer churn
- Identify highly-qualified prospects
- Next-best offer, next-best product
- AI-driven segmentation, marketing, and targeting
C3 AI CRM enables brands to take advantage of their real-time
customer profiles for cross-channel journey orchestration. The
joint solution offers an integrated ecosystem that empowers
customers to take advantage of leading CRM capabilities along with
an integrated ecosystem with Azure, Microsoft 365, and the
Microsoft Power Platform. C3 AI CRM is pre-built and configured for
industries – financial services, healthcare, telecommunications,
oil and gas, manufacturing, utilities, aerospace, automotive,
public sector, defense, and intelligence – enabling customers to
deploy and operate C3 AI CRM and its industry-specific machine
learning models quickly. In addition, C3 AI CRM leverages the
common data model of the Open Data Initiative (ODI), making it
easier to bring together disparate customer data from across the
enterprise.
C3 AI CRM is immediately available, with Adobe Experience Cloud
sold separately. C3 AI CRM powered by Dynamics 365 will be
available from C3.ai, Adobe, Microsoft and through the Microsoft
Dynamics 365 Marketplace. Please contact sales@c3.ai to learn
more.
About C3.ai
C3.ai is a leading enterprise AI software provider for
accelerating digital transformation. C3.ai delivers the C3 AI Suite
for developing, deploying, and operating large-scale AI, predictive
analytics, and IoT applications in addition to an increasingly
broad portfolio of turn-key AI applications. The core of the C3.ai
offering is a revolutionary, model-driven AI architecture that
dramatically enhances data science and application development.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital
transformation for the era of an intelligent cloud and an
intelligent edge. Its mission is to empower every person and every
organization on the planet to achieve more.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20201026005552/en/
C3.ai Public Relations: April Marks (917) 574-5512 pr@c3.ai
Microsoft Media Relations: WE Communications for
Microsoft (425) 638-7777 rrt@we-worldwide.com
Adobe Comms: Ashley Levine (408) 666-5888
aslevine@adobe.com
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