SAN MATEO, Calif., March 17, 2016 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced the appointment of
Robin Ritenour as senior vice
president of Business Development. In this role, Ritenour will lead
the company's Business Development, Strategic Alliances, and
Partner teams to drive success, customer value, and innovation with
Marketo's partner ecosystem and extend the company's market
leadership. Ritenour is based in New
York and will report to Chairman and CEO Phil Fernandez.
Ritenour brings more than 25 years of experience building
partner strategies and managing disruptive business models at SaaS
(Software as a Service) and marketing companies as well as major
brands such as BMG Entertainment, Lehman Brothers, and Goldman
Sachs.
Prior to Marketo, Ritenour held several leadership positions,
notably vice president of Partner Strategy and Alliances at Adobe
and vice president, Strategic Alliances and GTM at Salesforce. In
those roles, she modelled for growth and innovation with and
through partners. Before Salesforce, Ritenour spent five years at
SAP as global director of Strategic Alliances and in a director
role with SAP Global Marketing.
"I'm thrilled to welcome Robin to the Marketo team. Her deep
experience across alliances, partnerships, and marketing make her a
great fit to lead Marketo's partner strategy," said
Fernandez. "Our rich partner ecosystem is a true differentiator
for the company, and I look forward to working closely with Robin
to drive even greater value for our high growth and enterprise
customers through strong relationships with our partners."
"Marketo's innovative engagement marketing platform and
best-of-breed partnerships with consultancies, digital agencies,
global systems integrators and technology providers deliver
meaningful value to its customers," said Ritenour. "I'm
excited to bring my skills and experience to lead these efforts
going forward and drive even more opportunities for co-innovation
and customer success with and through our partners."
Ritenour started her career at Goldman Sachs and Lehman Brothers
in equity and commodity derivative products and markets. She also
spent several years at BMG Entertainment in IT supporting
marketing, collaboration, and financial applications as the company
transformed to enable a digital model. Ritenour holds a B.S.E. in
Biomedical Engineering from Duke
University.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading engagement marketing software and solutions designed to
help marketers develop long-term relationships with their customers
- from acquisition to advocacy. Marketo is built for
marketers, by marketers and is setting the innovation agenda for
marketing technology. Marketo puts Marketing First.
Headquartered in San Mateo, CA, with offices around the
world, Marketo serves as a strategic partner to large
enterprise and fast-growing small companies across a wide variety
of industries. To learn more about Marketo's Engagement
Marketing Platform, LaunchPoint® partner ecosystem, and the vast
community that is the Marketo Marketing Nation®,
visit www.marketo.com.
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SOURCE Marketo, Inc.