SAN MATEO, Calif., March 2, 2016 /PRNewswire/ -- Executives from the
Detroit Pistons, the Portland Trail Blazers, sports
analytics agency E15, and Marketo, Inc. (NASDAQ:
MKTO), will take the stage in Austin at South by Southwest (SXSW) for
a panel on how marketing technology is reshaping the way sports
franchises interacts with fans. "Sports & MarTech:
Converting Fans to FANATICS!" will be held on Sunday, March 13, 2016, from 2:00 p.m. – 3:00 p.m.
CT at the Four Seasons San Jacinto room. It is part of the
SXSW Interactive SXsports programming track.
The session will feature panelists Charlie Metzger, executive vice president
and CMO of the Detroit Pistons and Palace Sports &
Entertainment; Vincent
Ircandia, senior vice president of Business Operations
for the Portland Trail Blazers; and Jaime Faulkner, CEO of E15. It will be
moderated by Marketo's CMO, Sanjay
Dholakia.
"I am thrilled to be leading this exciting discussion on how
these incredible sports organizations have taken fan loyalty to the
next level," said Dholakia. "In this digital age, the insights
supplied through technology and analytics provide brands an
opportunity to engage with customers in new and innovative ways,
which can move the needle for any business, regardless of
industry."
In an era where consumers can choose from any number of leisure
activities, professional sports and entertainment organizations
must compete for fan attention both on and off the court. From
beacons to mobile, the session will cover how franchises are
tapping in- and out-of-stadium technology to convert fair-weather
fans into die-hard enthusiasts. It will also teach marketers how
the same principles of engaging each consumer as an individual can
transform any customer base into loyal advocates, regardless of the
industry.
Additionally, Marketo will be on-site at the Hilton Austin
Downtown with its "Hydration Station" from Friday, March 11 to Sunday, March 13. Conference attendees can stop
by for complimentary fruit-infused water.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading engagement marketing software and solutions designed to
help marketers develop long-term relationships with their customers
– from acquisition to advocacy. Marketo is built for marketers, by
marketers and is setting the innovation agenda for marketing
technology. Marketo puts Marketing First. Headquartered in
San Mateo, CA, with offices around
the world, Marketo serves as a strategic partner to large
enterprise and fast-growing small companies across a wide variety
of industries. To learn more about Marketo's Engagement Marketing
Platform, LaunchPoint® partner ecosystem, and the vast community
that is the Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE Marketo, Inc.