SAN MATEO, Calif., Oct. 20, 2015 /PRNewswire/ -- Today Marketo
(NASDAQ: MKTO) released the results of a study that found that the
majority of today's marketing organizations will need to
fundamentally re-organize and re-tool to build a new marketing org
for the digital age. The whitepaper, entitled Designing a
Marketing Organization for the Digital Age, was commissioned in
partnership with Harvard Business Review Analytic Services and
showcases exclusive insights from some of the brightest marketing
minds, including academic scholars, management consultants and CMOs
of some of the world's leading brands.
"The era of mass marketing is over once and for all. Marketers
must be present in every step of a customer's journey, listening to
their behaviors and speaking in a manner that's relevant to every
individual," said Sanjay
Dholakia, chief marketing officer, Marketo. "This
requires a re-design of team structures and skills to drive
agility, consistency, and efficiency. We're excited that the
Harvard Business Review Analytic Services report provides an
essential blueprint for marketing executives to build an
organization that thrives in the digital era."
The whitepaper identified the following actionable steps that
CMOs should take to redesign their marketing org for tomorrow's
'always on' digital world:
- Abandon channel-centric silos and build speed and
flexibility through teams: Customer journeys today are made up
of self-directed and erratic micro-moments, and marketing must work
cross-functionally across the organization to engage customers
wherever they are. Marketing technology plays an essential role in
driving customer engagement at scale.
- Reach across organizational boundaries to drive the customer
experience: Marketing has the opportunity to become the
architect of the customer journey and – through substantive
relationships with other parts of the organization, especially
sales, IT, and customer service – can capture and drive a
360-degree view of their customers.
- Build teams with new skill sets that can understand and
engage customers across all channels: Marketing organizations
need to develop and/or acquire the talent needed for digital age
marketing – especially those in marketing automation, operations,
advanced analytics, online community expertise, and digital content
creation.
For more information or to download the whitepaper, please click
here. For additional exclusive CMO insights, please visit
cmonation.com.
About Marketo
Marketo provides the leading marketing
software and solutions designed to help marketers master the art
and science of digital marketing. Through a unique combination of
innovation and expertise, Marketo is focused solely on helping
marketers keep pace in an ever-changing digital world. Spanning
today's digital, social, mobile and offline channels, Marketo's
Engagement Marketing Platform powers a set of breakthrough
marketing automation and marketing management applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 450 third-party solutions through our LaunchPoint® ecosystem
and over 50,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Europe,
Australia and Japan, Marketo serves as a strategic marketing
partner to more than 4,100 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
PR CONTACT:
Stefanie
Gordish
Marketo
415-590-9722
sgordish@marketo.com
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SOURCE Marketo, Inc.