SAN MATEO, Calif., Oct. 12, 2015 /PRNewswire/ -- Marketo, Inc.,
has announced the second edition of its "Ask the CMO" Q&A
series produced by Mashable. Eight interviews, publishing through
January 2016, will focus on "Lessons
Learned," exploring how the early careers of top marketing
executives from Lenovo, Slack, and more paved the way for future
success.
![Marketo logo. Marketo logo.](http://photos.prnewswire.com/prnvar/20070917/AQM011LOGO)
The series, which launched today on the Mashable site, kicks off
with an interview from Charlie Metzger, chief marketing and
communications officer for the Detroit Pistons and parent company
Palace Sports & Entertainment, a Marketo client. The Q&A
explores the changing landscape of the sports marketing industry
and how the Pistons have leveraged technology and a unique
marketing strategy to reach the franchise's best-ever season ticket
renewal rate and three-year revenue highs. The next piece,
featuring Georgetown University
McDonough School of Business CMO Chris M. Kormis, will publish the
week of October 26 and will explore
marketing in the higher education space.
In addition to running on Mashable, the interviews will live on
CMONation.com, Marketo's new destination for insights, expertise,
and exclusive content to help senior marketers succeed in the
digital era. The content hub features commentary from Marketo
executives, partners and customers, industry research, and
conversations with some of marketing's greatest minds.
"'Ask the CMO: Lessons Learned' is another example of how
Marketo continues to invest in the success and development of
marketing leaders everywhere," said Sanjay
Dholakia, CMO, Marketo. "With connections to some of today's
biggest brands, a commanding online presence, and a creative
approach to content, Mashable is an ideal partner for us as we
continue to look toward the future of marketing."
"Lessons Learned" is an extension of the "Ask the CMO" series
that Marketo debuted with Mashable around SXSW 2015. To view past
interviews, visit
http://cmo.marketo.com/conversations-and-interviews/.
To learn more about Marketo, please visit www.marketo.com.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique
combination of innovation and expertise, Marketo is focused solely
on helping marketers keep pace in an ever-changing digital world.
Spanning today's digital, social, mobile and offline channels,
Marketo's Engagement Marketing Platform powers a set of
breakthrough marketing automation and marketing management
applications to help marketers tackle all aspects of digital
marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation®, a
thriving network of more than 450 third-party solutions through our
LaunchPoint® ecosystem and over 50,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San
Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 4,100 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
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SOURCE Marketo