SAN FRANCISCO, Oct. 8, 2015 /PRNewswire/ -- AdRoll, the
performance advertising platform, announced today the success of
its recent Marketo Ad Bridge integration. Key customer App Annie,
the largest mobile app intelligence platform, experienced a 30
percent incremental lift in conversions as a result of the
integration.
AdRoll's Marketo Ad Bridge integration connects a client's
retargeting segments to their Marketo marketing automation
platform, a critical step in helping marketers sync with
programmatic advertising. Clients like App Annie can add users to
AdRoll segments on any web property with Marketo first-party data
to better personalize content. Likewise, customers can set up
audiences and classification rules on lead attributes within the
Marketo interface and associate them automatically with AdRoll.
Since the integration went live, 65 joint customers are already
leveraging this powerful tool.
"Now that the AdRoll/ Marketo integration is in place, it's been
really seamless to get started. As a company built on high
performance technology, we appreciate solid integrations," says
Kirk Jorgensen, senior manager of
user acquisition at App Annie. "We're in the early days, but have
already closed deals and seen lift at every stage of the customer
journey. We saw a 30 percent incremental lift compared to our
control at all stages within Marketo programs."
"Marketo is excited to have AdRoll as a new Ad Bridge integrated
partner, helping customers bridge the worlds of marketing and paid
media," said Mike Stocker, director
of business development at Marketo. "We are thrilled that App Annie
is seeing meaningful business impact from our integration and
partnership and look forward to more success stories with joint
customers."
"Our vision is to allow marketers to use the best in class
solutions of their choosing through seamless integration. As part
of that vision, we're constantly looking for new and innovative
ways to help marketers sync marketing automation strategies with
programmatic advertising execution," said Adam Berke, AdRoll president and CMO. "We've
seen strong adoption of AdRoll's Marketo Ad Bridge integration and
we are excited to be providing another valuable tool our customers
can rely on for high performance results."
About AdRoll
AdRoll is a leading performance advertising platform with over
20,000 active advertisers worldwide. To reach beyond existing
audiences, we've introduced AdRoll Prospecting to help businesses
attract new customers. Our innovative and easy to use marketing
platform enables businesses of all sizes to create personalized ad
campaigns based on their own website data, driving maximum return
on online advertising spend. AdRoll provides a high degree of
transparency and reach across the largest display inventory
sources, including Google AdX and Facebook Exchange.
The company is backed by leading investors such as Foundation
Capital, IVP, Accel Partners, Merus Capital and Peter Thiel. For more information, please visit
www.adroll.com.
About Marketo
Marketo (NASDAQ:MKTO) provides the leading marketing software
and solutions designed to help marketers master the art and science
of digital marketing. Through a unique combination of innovation
and expertise, Marketo is focused solely on helping marketers keep
pace in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's Engagement Marketing
Platform powers a set of breakthrough marketing automation and
marketing management applications to help marketers tackle all
aspects of digital marketing from the planning and orchestration of
marketing activities to the delivery of personalized interactions
that can be optimized in real-time. Marketo's applications are
known for their ease of use, and are complemented by the Marketing
Nation®, a thriving network of more than 450 third-party solutions
through our LaunchPoint® ecosystem and over 50,000 marketers who
share and learn from each other to grow their collective marketing
expertise. The result for modern marketers is unprecedented agility
and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 4,100 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
About App Annie
App Annie is the largest mobile app intelligence platform,
providing developers and publishers with a 360-degree view of what
they need to know to build, market and invest in their apps. App
Annie is used by more than 800,000 apps to track their performance,
and over 400,000 mobile app professionals — including 94 percent of
the top 100 publishers — rely on App Annie to inform their business
decisions, including Electronic Arts, Google, LinkedIn, LINE,
Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, Universal Studios and Dow
Jones. App Annie is a privately held company headquartered in
San Francisco with 12 global
offices in cities including Amsterdam, Beijing, London, New
York, Seoul, Tokyo and Vancouver. The company has raised $94 million in funding from e.Ventures, Greycroft
Partners, IDG Capital Partners, Institutional Venture Partners and
Sequoia Capital. For more information, please visit:
www.appannie.com or follow @AppAnnie on Twitter.
CONTACT: Elissa Davis,
480-818-0734, edavis@bateman-group.com
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SOURCE AdRoll