SAN MATEO, Calif., Dec. 9, 2014 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced that VIF International
Education, a leading provider of global education programs for K-12
schools, has selected Marketo's engagement marketing platform to
foster meaningful relationships with a growing community of more
than 8,000 educators in 60 countries.
VIF International Education needed marketing technology to build
brand awareness, encourage social media advocacy and power an
engagement program around its learning center – an integrated
platform of professional development and classroom resources for
teachers. The company selected Marketo, not only for its robust
functionality, but also for its ease of use and seamless
integration into the company's existing CRM solution.
"VIF has invested significantly in developing comprehensive
tools and programs in order to be the very best partner to our
educators," said Ashley Miranda,
associate director of marketing and communications at VIF
International Education. "With Marketo, we can now consistently
connect with and support teachers and administrators as they
prepare students to succeed in an increasingly global
marketplace."
About VIF International Education
VIF International Education (www.vifprogram.com) builds global
education programs that prepare students for success in an
interconnected world. For more than 25 years, educators have
leveraged VIF's professional development and curriculum, language
acquisition and teacher exchange programs to generate engaging
learning environments where students can excel in core curriculum
as well as develop valuable critical and creative thinking skills.
A certified B Corp and 'Best for the World' honoree headquartered
in Chapel Hill, N.C., VIF provides
a pathway for teachers, schools and districts to become globally
designated.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique
combination of innovation and expertise, Marketo is focused solely
on helping marketers keep pace in an ever-changing digital world.
Spanning today's digital, social, mobile and offline channels,
Marketo's® Engagement Marketing Platform powers a set of
breakthrough applications to help marketers tackle all aspects of
digital marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing
Nation®, a thriving network of more than 400 third-party
solutions through our LaunchPoint® ecosystem and over
50,000 marketers who share and learn from each other to grow their
collective marketing expertise. The result for modern marketers is
unprecedented agility and superior results. Headquartered in
San Mateo, CA with offices in
Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,400 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
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SOURCE Marketo