SAN MATEO, Calif., Dec. 2, 2014 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced that Turtle Bay Resort has
selected Marketo's engagement marketing platform to more deeply
understand the customer lifecycle and deliver personalized
communications to build and nurture lifelong relationships.
Prior to implementing Marketo, Turtle Bay was relying on a third
party that primarily sent batch emails, and was unable to build
effective, cross-channel relationships with customers. The premier
resort needed a better way to keep Turtle Bay top of mind for
vacation planners and adventure seekers, measure the impact of its
marketing activities and expand its loyalty program.
"We offer visitors an incredibly unique experience that includes
a wide offering of activities – golf, world-class surfing and yoga
retreats – set in one of the most beautiful locations in the
world," said Danna Holck, vice
president and general manager at Turtle Bay Resort. "For the first
time, Marketo gives us the ability to understand new and returning
visitor interests and tailor our marketing accordingly, ensuring
each experience creates memories that last a lifetime."
About Turtle Bay
Uniquely positioned at the northernmost end of Oahu's "7-mile miracle" of legendary surf is
Turtle Bay Resort, the only resort destination on the North Shore.
Turtle Bay honors off-the-beaten-path discovery through an
unrivaled array of fresh experiences, served up with a complete
rebranding and major resort-wide renovation. As the most spacious
resort on Oahu at 840 acres,
Turtle Bay offers more places for exploration than all of
Waikiki, including 5 miles of
pristine oceanfront and 12 miles of trails. From a rich cultural
and waterman history to farm-to-table cuisine to exclusive shopping
experiences, world-renowned events, and once-in-a-lifetime outdoor
activities, the resort is at the epicenter of set after set of
adventures. Visit turtlebayresort.com for more.
About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software and
solutions designed to help marketers master the art and science of
digital marketing. Through a unique combination of innovation and
expertise, Marketo is focused solely on helping marketers keep pace
in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's Engagement Marketing
Platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 400 third-party solutions through our LaunchPoint® ecosystem
and over 50,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Europe,
Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,400 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit
www.marketo.com.
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SOURCE Marketo