SAN MATEO, Calif., Nov. 18, 2014 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced that Rocky Brands® (NASDAQ:
RCKY) has selected Marketo's engagement marketing platform to
engage in continuous conversations with its consumers.
Rocky Brands needed a powerful solution to more effectively
listen to its customers' behaviors and then respond with timely,
relevant content. The company is also focused on streamlining and
integrating its marketing processes in order to offer an improved
customer experience.
"We aspire to do more than just buy and sell footwear. We want
to build a community around our brand and build true relationships
with our customers," said Josh
Carrico, director of e-Commerce at Rocky Brands. "Marketo
gives us the platform and tools to have a meaningful, ongoing
dialogue with our customers on a truly personal level and at
scale."
About Rocky Brands, Inc.
Rocky Brands, Inc. is a
leading designer, manufacturer and marketer of premium quality
footwear and apparel marketed under a portfolio of well recognized
brand names including Rocky®, Georgia Boot®, Durango®,
Lehigh®, Creative Recreation® and the
licensed brand Michelin®. Rocky Brands is proud to
supply footwear to the United
States military. For more information, visit
www.RockyBrands.com.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique
combination of innovation and expertise, Marketo is focused solely
on helping marketers keep pace in an ever-changing digital world.
Spanning today's digital, social, mobile and offline channels,
Marketo's Engagement Marketing Platform powers a set of
breakthrough applications to help marketers tackle all aspects of
digital marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation®, a
thriving network of 400 third-party solutions through our
LaunchPoint® ecosystem and over 50,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San
Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,400 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit
www.marketo.com.
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SOURCE Marketo Inc.