SAN MATEO, Calif., Nov. 13, 2014 /PRNewswire/ -- Marketo
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced that rFactr, the leader in
social sales software, has selected Marketo's engagement marketing
platform and joined Marketo's LaunchPoint ecosystem, the industry's
most complete ecosystem of marketing solutions.
rFactr needed a powerful solution to integrate seamlessly with
its existing CRM solution, score content and increase marketing's
contribution to the sales pipeline while reducing time spent on
immature leads. With Marketo, rFactr is also able to track every
interaction across multiple channels and create truly personal
relationships with its customers.
"rFactr needed an agile partner to support our explosive growth
in the Fortune 1000," said Shannon
Johnson, vice president of national accounts at rFactr.
"Marketo provides both enterprise class solutions and understands
the needs of fast growing firms like rFactr."
Additionally, rFactr's flagship product, SocialPort™, can now be
found within Marketo's LaunchPoint ecosystem. SocialPort offers
companies a seamless way to activate critical social sales
programs. Most companies don't have the time or resources for this
but SocialPort can be turned on quickly and start generating sales
wins immediately.
"Joining Marketo's LaunchPoint ecosystem was an easy decision
for rFactr. They are a well-respected provider of marketing
services to the world's CMOs," said Richard
Brasser, CEO at rFactr. "rFactr, in its own right, has
become the trusted provider of social sales technology and training
to sales leadership at the world's best companies. This was a great
opportunity to bring marketing and sales together."
About rFactr™
rFactr enables its clients to provide sales representatives with
the technology needed to leverage the power of social sales.
Through the implementation of SocialPort™, its flagship product,
and best-in-class consulting services, rFactr makes social selling
easier and more effective for sales teams across a number of
industries. rFactr serves a global market with solutions for
enterprise clients looking to leverage an unfair advantage across
their entire sales organization. To learn more, visit
www.rfactr.com.
About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software
and solutions designed to help marketers master the art and science
of digital marketing. Through a unique combination of innovation
and expertise, Marketo is focused solely on helping marketers keep
pace in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's Engagement Marketing
Platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of 400
third-party solutions through our LaunchPoint® ecosystem and over
50,000 marketers who share and learn from each other to grow their
collective marketing expertise. The result for modern marketers is
unprecedented agility and superior results. Headquartered in
San Mateo, CA with offices in
Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,400 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit
www.marketo.com.
Contact: Stephanie Barnes,
415-722-0883, sbarnes@marketo.com
Logo -
http://photos.prnewswire.com/prnh/20070917/AQM011LOGO
SOURCE Marketo