SAN FRANCISCO, Oct. 8, 2014 /PRNewswire/ -- Preact, the
leading customer success service, announced today that it joined
Marketo LaunchPoint™, the most complete ecosystem of marketing
solutions. The Preact integration for Marketo (NASDAQ: MKTO), the
leading provider of marketing software, will allow marketers to
target customers based on their likelihood of upgrading, renewing
or canceling services.
Preact uses behavioral science, machine learning and big-data
analytics to predict which customers are prime for upselling,
conversion or churn. The solution tracks usage of web-based and
mobile products to detect patterns. By presenting both quantitative
data science and qualitative risk factors, Preact provides a
complete picture of each account. In addition, Preact can help
companies improve product quality and customer support by revealing
which features are 'sticky' and which ones cause problems.
In Marketo, the Preact integration will allow marketers to
target customers based on their Health Score, Activity Score,
Priority Score, and other metrics that reflect user behavior
patterns. Marketers can also automate communications that are
triggered by specific actions such as using a dashboard for the
first time or viewing the upgrade page.
By communicating with customers based on their usage patterns,
marketers gain unprecedented opportunities to prevent
cancellations, increase upsell and provide outstanding service.
Overall, the integration makes it easy to analyze customer
behavior, make decisions and take action within Marketo.
"Preact is for SaaS businesses that are eager to retain their
customers and evolve their products to provide the best experiences
possible," said Mike Saldi, Chief
Customer Officer of Preact. "By integrating with Marketo, we make
it easy for marketers to easily bring the power of customer
analytics to everyday communications. It's a whole new way to build
longer lasting relationships."
Marketo LaunchPoint™ is the most complete ecosystem of marketing
solutions. It's not just a place for technology integration; it is
a system of resources that brings the best technology, expertise
and customer experience together, so marketers can drive better
results in less time. LaunchPoint™ includes some of the world's
most innovative, best-of-breed marketing solutions, spanning all
areas of marketing including: analytics and big data, content
marketing, events and webinars, lead data, lifecycle marketing,
online ads & campaigns, sales tools and social
media.
"Marketo is committed to an open platform so that companies have
the maximum flexibility to choose the best marketing technology
solutions for their business," said Lou
Pelosi, Sr. Director of LaunchPointä at
Marketo. "We're excited to have Preact join LaunchPoint™ so our
customers can choose this innovative solution to work alongside
Marketo's engagement marketing platform and help them build
long-term relationships with their customers."
To learn more and get started, visit
http://launchpoint.marketo.com/preact/1501-preact
About Preact
Preact is a cloud-based, automatic
customer success service that helps subscription software companies
maximize customer lifetime value by reducing churn, acquiring new
customers and increasing revenue. Preact generates health metrics
for each user and account by tracking detailed session-level usage.
It uses big data analytics, behavioral science, and machine
learning to detect patterns and predict which customers are likely
to churn, renew or upgrade. The engine then generates specific
recommendations of actions businesses can take in response. Founded
in 2012, Preact is based in San
Francisco and funded by Trinity Ventures and other leading
venture capital firms.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software for companies of all sizes to build and
sustain engaging customer relationships. Spanning today's digital,
social, mobile and offline channels, Marketo's® customer engagement
platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 320 third-party solutions through our LaunchPoint ® ecosystem
and over 50,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Europe,
Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,000 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
Marketo, the Marketo logo and LaunchPoint™ are trademarks of
Marketo, Inc.
SOURCE Preact