Second annual Song Breaker Awards celebrate
creators who are shaping pop music through trends, dances and
challenges shared on social media
Logitech For Creators, a brand extension of Logitech that is
dedicated to empowering all creators to pursue their passions,
today announced the second annual Logitech Song Breaker Awards, the
first music award show on Roblox (NYSE: RBLX). The awards honor
groundbreaking creators shaping pop music through dance challenges,
memes and trends they have created and shared on social media,
especially on TikTok and YouTube, over the past year. The show will
premiere on Roblox on Saturday, April 30 at 10 a.m. PST with three
additional performances throughout the weekend. The pre-show
experience opens today.
This press release features multimedia. View
the full release here:
Logitech and Bretman Rock Host First
Music Awards Show in the Metaverse, Featuring Debut Performance by
Lizzo on Roblox (Graphic: Business Wire)
The Song Breaker Awards show is one the many creator experiences
under Logitech For Creators’ “Together We Create” global campaign,
that shares its vision of collaborating with creators to shape the
future of creating together.
The immersive world is designed from the pixel up as a
creator-centered, fun-first experience for the community to engage
and play with their favorite creators in unexpected ways. The Song
Breaker Awards will be hosted by digital entertainer Bretman Rock.
Icon and multi-GRAMMY® Award-winning artist Lizzo will also be
making her metaverse debut on the Song Breaker Awards stage.
“I’ve had so much fun collaborating with Logitech For Creators
on the show,” said Rock. “I’ll be hosting, so you already know
you’ll be entertained. I’m excited for the community to join us to
celebrate some incredible and talented artists together!”
Lizzo, who previewed her new song “Special” as part of
Logitech’s DEFY LOGIC campaign earlier this year, will be
performing the track on the award show stage.
“I’m excited to be making my metaverse debut with Logitech and
to be performing ‘Special,’ which is a song that means so much to
me,” said Lizzo. “As a musician and creator, I love that Logitech
Song Breaker Awards show recognizes the unique talent of all
creators, and how each of them are making an impact on pop culture
Other creators coming together for this year’s celebrations
include the Peachy Princess of Roblox MeganPlays, Twitch streamer
Shroud and musician and activist Jaden Smith. There will also be a
music performance by singer-songwriter GAYLE, best known for her
Billboard no. 1 hit “abcde-forget-u.”
In the pre-show experience on Roblox, fans can ride an epic
rollercoaster, collect Creator Coins, earn badges through gameplay
to unlock special items, take a selfie XL photo with friends, hang
out at the Creator Society Cafe and DEFY LOGIC Lounge, and buy
exclusive merchandise like Pop Key hats, Litra Glow wings and Lizzo
concert t-shirts for your avatar from the Logitech For Creators
virtual store. Proceeds from all digital merchandise sales will
benefit MusiCares®, the leading music charity. Founded by the
Recording Academy in 1989, MusiCares acts as a safety net
supporting the health and welfare of the music community.
For this year’s awards, Logitech and Bretman will be
highlighting 10 creators. These creators appeared on the Billboard
Song Breaker Chart, a monthly music industry chart co-created with
Logitech For Creators, to spotlight trendsetting creators who are
driving music consumption through content creation and positively
disrupting the traditional music business model.
Honorees include “Originators,” creators who started trends,
dances and challenges, and “Amplifiers,” popular creators who are
responsible for amplifying challenges to their audiences and the
community. Honorees include:
- Cost n’ Mayor - “Let’s Groove” by Earth, Wind, & Fire
(Remix). Husband-and-wife Austin and Marideth Telenko also
collaborated with Logitech to motion capture the choreography of
all honorees, to turn them into emotes on Roblox.
- David Vu - “Get Into it (Yuh)” by Doja Cat, Originator
- Dreya Mac - “Own Brand Freestyle” by Dreya Mac; Originator
- GAYLE - “abcde-forget-u” by GAYLE; Originator. GAYLE will be
receiving the Song Breaker of the Year Award. Her song has had the
biggest impact on the Billboard Song Breaker Chart, appearing on
the chart for three consecutive months.
- JuucyJ - “Might Be - Remix” by DJ Luke Nasty; Originator
- JVKE - “This is What Falling in Love Feels Like” by JVKE;
- Noah Beck - “Dinero” by Trinidad Cardona; Amplifier
- Vano 3000 - “Running Away” by VANO 3000; Originator
- Walker Hayes - "Fancy Like" by Walker Hayes; Originator. Hayes
is nominated for his first GRAMMY Award this year. During the
pandemic, Hayes and his family made TikTok videos for fun, creating
dances for several songs from his album. His TikTok video for
"Fancy Like" has received more than 2.5 million likes, which led to
the song becoming a viral hit.
- Tracy Joseph - “Love Nwantiti" by C-Kay; Originator
“This year, we pushed the boundaries as we continue to reimagine
what a creator-focused award show could look like,” said Meridith
Rojas, Global Head of Talent and Entertainment, Logitech. “In
building this immersive program in the metaverse, we’re taking
inspiration from the online communities blazing the path in web
3.0. It’s not a one-way conversation, it is a two-way experience
bringing creators and their communities together to create.”
“We’re always looking for new ways to bring unique, immersive
experiences to our community,” said Jon Vlassopulos, Roblox Vice
President, and Global Head of Music. “Logitech hosting the
first-ever music award show on Roblox is exciting as we continue to
push the limits of creativity on our platform and celebrate
Attending the Song Breaker Awards
The Song Breaker Awards will premiere on Saturday, April 30 at
10 a.m. PST, with three additional performances on Saturday at 1
p.m. and 5 p.m. PST, and on Sunday, May 1 at 9 a.m. PST.
The pre-show experience and Logitech Store opens today on
Roblox. View the trailer and the pre-show experience at
About Logitech For Creators
Logitech For Creators is a brand extension of Logitech that
helps all creators pursue their passions by unlocking their
extraordinary potential and ability to shape culture.
#TogetherWeCreate is our vision of collaborating with creators to
shape the future of creating together. We celebrate creators and
put them at the heart of everything we do, and support them with
our products and services. Logitech For Creators brings together
Blue Microphones, Mevo and Streamlabs, brands that have always
served creators with their tools.
Founded in 1981, and headquartered in Lausanne, Switzerland,
Logitech International is a Swiss public company listed on the SIX
Swiss Exchange (LOGN) and on the Nasdaq Global Select Market
(LOGI). Find Logitech For Creators at www.logitech.com/creators,
the company blog or @LogitechC.
Logitech and other Logitech marks are trademarks or registered
trademarks of Logitech Europe S.A and/or its affiliates in the U.S.
and other countries. All other trademarks are the property of their
respective owners. For more information about Logitech and its
products, visit the company’s website at www.logitech.com.
version on businesswire.com: https://www.businesswire.com/news/home/20220426005364/en/
Rachel Polsky firstname.lastname@example.org 201-207-1606
Historical Stock Chart
From Jun 2022 to Jul 2022
Historical Stock Chart
From Jul 2021 to Jul 2022