Lizzo and Logitech Defy Logic in Next Chapter of Brand Campaign
January 27 2022 - 9:00AM
Business Wire
The three-time Grammy Award winner showcases
her logic-defying career trajectory and continuous societal impact
alongside other creators defining the new logic of tomorrow
Logitech today announced the next chapter of the company’s DEFY
LOGIC brand campaign, launching an anthem video featuring pop
sensation and trailblazing icon Lizzo and previewing a new song,
“Special.” Logitech's DEFY LOGIC campaign inspires and encourages
us to embrace individuality and champions those defying
expectations as they pursue their passions and define the new logic
of tomorrow.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220127005374/en/
Lizzo and Logitech Defy Logic in Next
Chapter of Brand Campaign (Photo: Business Wire)
In addition to Lizzo, Logitech has engaged digital entertainer
and superstar Bretman Rock, alongside comedienne and internet
phenomenon Elsa Majimbo, pioneering live code artist and producer
DJ_Dave, boundary-pushing Latvian gaming creator Danucd, digital
artist & NFT creator Defaced, and 15-year-old fashion designer,
entrepreneur and activist Kheris Rogers. All of these individuals
challenge the status quo and pave the way for all people to change
the ways they work, create and play.
"As the lives of our consumers and customers evolve, so does
their mindset,” said Najoh Tita-Reid, global chief marketing
officer for Logitech. “We want to encourage all people to redefine
what is possible, and empower people to reshape the future and
change the world. DEFY LOGIC celebrates everyone courageous enough
to challenge the old logic of the past and enables those who prove
that passions can turn into careers, careers don't require offices
and art doesn't require a canvas.”
Running across cable, connected TV, online video, out-of-home
and on digital and social platforms, the campaign demonstrates the
possibilities, range and creative versatility of Logitech’s
products, and how these tools can enable anyone to push boundaries
and achieve their goals. DEFY LOGIC aims to reach new generations
to support them in rewriting the world, on their own terms.
"I love that Logitech is embracing authenticity and
nonconformity - ideologies that I’ve lived by my entire career,”
said Lizzo. “It’s exciting to see a brand put so much heart into
achieving real change and stand up to societal norms. Fame looks a
lot different today than it used to, and I’m proud to be a part of
the new wave and partner with Logitech and inspire others to defy
logic."
Logitech's broader mission is to help all people pursue their
passions by designing experiences so everyone can create, achieve
and enjoy more, and within a sustainable world. The company is
committed to designing for sustainability and diversity, equity and
inclusion. DEFY LOGIC reflects and celebrates this mission by
highlighting the diversity of those defying logic as they work,
create and play.
More information about DEFY LOGIC can be found at
http://logitech.com/defylogic.
About Logitech
Logitech helps all people pursue their passions by designing
experiences so everyone can create, achieve, and enjoy more.
Logitech designs and creates products that bring people together
through computing, gaming, video, streaming and creating, and
music. Brands of Logitech include Logitech, Logitech G, ASTRO
Gaming, Streamlabs, Blue Microphones and Ultimate Ears. Founded in
1981, and headquartered in Lausanne, Switzerland, Logitech
International is a Swiss public company listed on the SIX Swiss
Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find
Logitech at www.logitech.com, the company blog or @Logitech.
[LOGIIR]
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version on businesswire.com: https://www.businesswire.com/news/home/20220127005374/en/
Editorial Contact: Kris Sharbaugh Logitech 415-519-6526
ksharbaugh@logitech.com
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