LifeVantage Acquires New Product Line From Wicked Fast Sports Nutrition
April 15 2014 - 9:30AM
LifeVantage Corporation (Nasdaq:LFVN), a company dedicated to
helping people achieve healthy living through a combination of a
compelling business opportunity and scientifically validated
products, today announced that it has acquired a line of sports
nutrition products known as Wicked Fast Sports Nutrition. The
products were designed and tested by LifeVantage's Chief Science
Officer, Shawn Talbott, prior to joining LifeVantage. Dr. Talbott,
an avid triathlete with 17 Ironman competitions under his belt,
developed the Wicked Fast Sports Nutrition products to help both
the serious and casual athlete feel better and perform better,
regardless of their exercise and life goals. LifeVantage will
conduct additional research and testing on the supplements and
plans to rebrand the products in preparation for their official
launch through its distribution network beginning in fiscal year
2015.
The Wicked Fast Sports Nutrition products include:
- A pre-exercise supplement formulated to boost mental and
physical energy levels, improve stamina, and enhance
endurance;
- A post-exercise supplement designed to enhance the body's
ability to recover from intense exercise;
- A powdered drink mix formulated to provide both fast and
lasting mental and physical energy; and
- A supplement intended to balance blood sugar levels for
appetite control and fat loss.
Douglas C. Robinson, President and Chief Executive Officer of
LifeVantage, stated, "Our acquisition of Wicked Fast Sports
Nutrition is in-line with our key initiative to expand our product
offerings with scientifically backed, efficacious products that
help individuals feel better, look better, and perform better. This
also underscores our ability to grow our business through
acquisition as well as through internal product development."
Dr. Talbott commented, "We are excited to integrate the Wicked
Fast Sports Nutrition supplements into the LifeVantage product
portfolio. These products are extremely effective in helping
athletes of all levels recover after rigorous physical activity.
This acquisition marks our entry into the large market of sports
nutrition and supports our goal of providing safe and high quality
products to individuals around the world striving to improve their
health and fitness levels."
About LifeVantage Corporation
LifeVantage Corporation (Nasdaq:LFVN), a leader in Nrf2 science
and the maker of Protandim®, the Nrf2 Synergizer® patented dietary
supplement, TrueScience® Anti-Aging Cream and LifeVantage® Canine
Health, is a science-based network marketing company. LifeVantage
is dedicated to visionary science that looks to transform wellness
and anti-aging internally and externally with products that
dramatically reduce oxidative stress at the cellular level.
LifeVantage was founded in 2003 and is headquartered in Salt Lake
City, Utah.
Forward-Looking Statements
This document contains forward-looking statements made pursuant
to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Words and expressions reflecting optimism,
satisfaction or disappointment with current prospects, as well as
words such as "believe," "hopes," "intends," "estimates,"
"expects," "projects," "plans," "anticipates," "look forward to"
and variations thereof, identify forward-looking statements, but
their absence does not mean that a statement is not
forward-looking. Examples of forward-looking statements include,
but are not limited to, statements we make regarding the timing and
success of any future launch of the Wicked Fast product line. Such
forward-looking statements are not guarantees of performance and
the Company's actual results could differ materially from those
contained in such statements. These forward-looking statements are
based on the Company's current expectations and beliefs concerning
future events affecting the Company and involve known and unknown
risks and uncertainties that may cause the Company's actual results
or outcomes to be materially different from those anticipated and
discussed herein. These risks and uncertainties include, among
others, those discussed in greater detail in the Company's Annual
Report on Form 10-K and the Company's Quarterly Report on Form 10-Q
under the caption "Risk Factors," and in other documents filed by
the Company from time to time with the Securities and Exchange
Commission. The Company cautions investors not to place undue
reliance on the forward-looking statements contained in this
document. All forward-looking statements are based on information
currently available to the Company on the date hereof, and the
Company undertakes no obligation to revise or update these
forward-looking statements to reflect events or circumstances after
the date of this document, except as required by law.
CONTACT: Investor Relations Contact:
Cindy England (801) 432-9036
Director of Investor Relations
-or-
John Mills (310) 954-1105
Partner, ICR, LLC
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