Lands’ End Gives Back This Holiday Season
October 17 2022 - 6:45AM
Lands’ End, a classic American lifestyle brand, today announced its
charitable giving plans for the upcoming holiday season. The brand
is continuing its longstanding partnerships with the Breast Cancer
Research Foundation, One Warm Coat and other global charities as
part of its ongoing Comfort Fund initiatives.
“The Lands’ End Comfort Fund, our charitable giving program, is
rooted in our mission of creating a more comfortable world,” said
Matt Trainor, senior vice president of global brand creative at
Lands’ End. “We’re grateful to be working with organizations that
align to that mission.”
Since 2015, Lands’ End has partnered with the Breast Cancer
Research Foundation (BCRF), a nonprofit organization dedicated to
ending breast cancer by advancing the world’s most promising
research. In that time, the brand has donated over $530,000,
funding over 10,000 hours of research. To support breast cancer
awareness and research efforts worldwide, Lands’ End is donating a
total of $50,000 to BCRF, $25,000 to the United Kingdom’s Future
Dreams and $25,000 to Germany’s Pink Ribbon charities.
New for 2022, Lands’ End introduced a specially curated Breast
Cancer Awareness collection, available to shop online through
Monday, October 31 at LandsEnd.com. The collection will feature
Lands’ End favorites such as cashmere, canvas totes and mastectomy
swimwear in shades of pink.
“Breast cancer is the most common cancer in the world,” said
Myra Biblowit, president and chief executive officer of BCRF. “The
need to discover better, more effective treatments has never been
greater. Through our shared commitment with Lands’ End to propel
research, we will bring the end of breast cancer into focus.”
This year also marks Lands’ End’s fourth collaboration with One
Warm Coat, a national nonprofit organization that provides free
coats to people in need. Since 2018, Lands’ End’s sponsorship has
provided warmth to more than 55,000 children and adults. In
addition to a $20,000 donation, the brand will host coat drives at
all Lands’ End retail stores through Sunday, November 20, 2022.
Participating customers who donate a gently worn coat will be
offered 50% off their purchase of a new Lands’ End coat.
Additionally, Lands’ End will be donating $10,000 to WrapUp London
and $10,000 to Germany’s One Warm Winter to further support people
in need across the globe.
"One Warm Coat is thrilled to team up with Lands’ End for the
fourth winter in a row to share warmth with children and adults in
need, while promoting volunteerism and environmental
sustainability,” said Beth W. Amodio, president and chief executive
officer at One Warm Coat.
To shop Lands’ End’s Breast Cancer Awareness collection, please
visit LandsEnd.com. To donate a gently worn coat to One Warm Coat,
please visit a Lands’ End retail store location.
About Lands’ End: Lands’
End, Inc. (NASDAQ:LE) is a leading uni-channel retailer of casual
clothing, accessories, footwear and home products. We offer
products online at www.landsend.com, through our own Company
Operated stores and through third-party distribution channels. We
are a classic American lifestyle brand with a passion for quality,
legendary service and real value. We seek to deliver timeless style
for women, men, kids and the home.
About The Lands’ End Comfort Fund:The Lands’
End Comfort Fund is a charitable giving program that is rooted in
providing comfort to others. We partner with organizations around
the world that share our belief in spreading and sharing comfort.
The organizations we currently support include the Breast Cancer
Research Foundation, One Warm Coat, Habitat for Humanity, the Skin
Cancer Foundation, the Second Harvest Foodbank of Southern
Wisconsin, Future Dreams, WrapUp London, Pink Ribbon and One Warm
Winter.
About the Breast Cancer Research
Foundation:Breast cancer is a complex disease with no
simple solution. Research is the key to stopping it in its tracks.
Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research
Foundation is the largest private funder of breast cancer research
in the world. We invest in the best minds in science—from those
investigating prevention to metastasis—and foster
cross-disciplinary collaboration. Our approach accelerates the
entire field and moves us closer to the answers we urgently need.
We can’t stop now. Join us in fueling the world’s most promising
research. With you, we will be the end of breast cancer. Learn
more and get involved at BCRF.org.
About One Warm Coat: One Warm Coat is a
national cloud-based nonprofit organization that provides free
coats to children and adults in need while promoting volunteerism
and environmental sustainability. Over the past 30 years, One Warm
Coat has facilitated more than 43,000 coat drives, collecting 7.3
million coats that have been distributed through 1,400 nonprofit
partners across all 50 states. Individuals and organizations can
get involved by donating coats, holding coat drives, and making
financial donations. Every $1 donated warms 1 person. One Warm Coat
believes in each person’s right to shelter from the elements and is
committed to sharing warmth, without discrimination, one coat at a
time.
Media Contact: Lindsey
Schubert Public Relations
Specialist Lindsey.Schubert@landsend.com
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