Kraft Heinz Flavors Up Coffee Aisle with Non-Alcoholic BAILEYS® Ready-to-Drink Cold Brew Coffee in Cans
September 23 2019 - 9:38AM
Business Wire
Partnership with Iconic BAILEYS® Brand
Brings Indulgent Flavors in Cold Brew, Roasted and K-Cup
Coffees
Bringing an indulgent adult treat and authentic flavors to the
coffee aisle, Kraft Heinz is partnering with BAILEYS®, the
producers of the world's best-selling cream liqueur, to launch
non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans. In
addition, BAILEYS® Roast & Ground Coffee bags and K-Cup pods
will also be available for consumers to enjoy the BAILEYS® distinct
flavor throughout their day.
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the full release here:
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Kraft Heinz partners with iconic BAILEYS®
Brand to bring indulgent flavors in Cold Brew, Roasted and K-Cup
Coffees (Photo: Business Wire)
Renowned for its indulgent blend of fresh, premium Irish dairy
cream, the finest spirits, aged Irish whiskey and a unique
chocolate blend, the iconic BAILEYS® Original Irish Cream flavor
profile will now be available in non-alcoholic coffee beverages.
The BAILEYS® Ready-to-drink Cold Brew will launch with Irish Cream
and Salted Caramel flavors with new flavors hitting shelves in
2020.
Three new coffee formats deliver on the flavor and smell of
BAILEYS® including:
- Ready-to-Drink Cold Brew Coffee – now available
- Flavors: Irish Cream and Salted Caramel (both
non-alcoholic)
- Suggested Retail Price - $2.39
- Roast & Ground Coffee (bags) – now available
- Flavors: Irish Cream and Chocolate Cherry (both
non-alcoholic)
- Suggested Retail Price - $7.99
- 10-count Keurig K-Cup pods – available in September
- Flavors: Irish Cream and Chocolate Cherry (both
non-alcoholic)
- Suggested Retail Price - $7.99
“BAILEYS® is not only the world’s #1 cream liqueur, it’s also
one of the most desired adult treats,” said Declan Hassett, Senior
Licensing Manager, Diageo. “From ice cream to chocolates, we’ve
extended the brand into new indulgent categories but there is
nothing closer to the brand than a flavorful cup of coffee. With
this partnership, now all adults can treat themselves with the
perfect cup of BAILEYS® Ready-to-drink coffee in a can.”
“We’re excited to bring BAILEYS® to the coffee aisle in
non-alcoholic everyday formats,” said Tina Bletnitsky, Sr.
Associate Brand Manager, Kraft Heinz Coffee. “Consumers have been
adding BAILEYS® Irish Cream to their coffee for years so this
partnership is a natural fit for those looking for a delicious
coffee experience.”
BAILEYS® Ready-to-drink Cold Brew cans are available now at
grocers, mass merchandise and on popular e-commerce sites.
Beanstalk, Diageo’s global licensing agency, brokered the
licensing partnership.
For more information, go to Facebook.com/Baileys and @BaileysUS
on Instagram and @BaileysOfficial on Twitter.
About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180
markets worldwide and is the number one selling liqueur in the
world. Owned by Diageo plc, BAILEYS is currently ranked 7th among
all distilled spirits sold worldwide and is the best selling Irish
Cream Liqueur in the world. It's the signature delicious balance of
Irish Cream that makes BAILEYS the perfect little indulgence when
you need a break from your daily routine. The BAILEYS portfolio
includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon,
Chocolate Cherry and Espresso Crème, along with an additional
limited time offering, Pumpkin Spice. For more information on
BAILEYS Original Irish Cream, please visit us at
www.BAILEYS.com.
About Diageo:
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands across spirits and beer
categories. These brands include Johnnie Walker, Crown Royal,
J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and
Guinness. Diageo is a global company, and our products are sold in
more than 180 countries around the world. The company is listed on
both the London Stock Exchange (DGE) and the New York Stock
Exchange (DEO).
About The Kraft Heinz Company:
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20190923005539/en/
Kraft Heinz Lynne Galia 847-646-4396
Lynne.Galia@kraftheinz.com
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