EAST HANOVER, N.J.,
Aug. 13, 2012 /PRNewswire/
-- History in the making? The World's Favorite Cookie has
captivated the nation with the OREO "Daily Twist," a
ground-breaking campaign which illustrates the moments that are
making history today through the eyes of OREO.
Today marks the halfway point of the 100-day OREO Daily
Twist campaign, which creates a new digital advertisement in
real-time every day that reflects the latest happenings, pop
culture news, milestones or celebrations taking place in the world.
The artwork for each day's ad features unique creative using images
of the iconic cookie and perhaps the usual OREO sidekick – a
glass of milk. Fans can find the Daily Twists, or submit a topic
that they think should inspire a future Daily Twist, on
Facebook.com/OREO or OREO.com/DailyTwist.
"OREO is all about helping people rediscover the carefree
innocence of childhood," said Cindy
Chen, director of marketing for OREO at Kraft Foods.
"The Daily Twist brings out the kid in all of us, no matter what
your age, by giving you the chance to look at the world in a
playful, more imaginative way."
Daily Twists from the first few months of the campaign have
illustrated topical news of national interest each day, including
pride parades happening in major cities around the nation, a
celebration of Bastille Day and news
of the Mars Rover landing on the Red Planet. The campaign kicked
off on June 25 and will end
October 2. The OREO Daily
Twist marketing partners include DraftFCB (advertising), 360i
(digital marketing), Weber Shandwick (public relations) and
Mediavest (media).
Celebrating the Kid Inside - 2012 and Beyond
The OREO Daily Twist is the latest way fans can celebrate
their inner kid during the OREO 100th birthday
celebration. Fans can visit Facebook (www.Facebook.com/OREO)
to share how they've let their inner child free by posting a photo,
story or video to the OREO Moments Gallery. The "Million
Moments Meter" tracks submissions, one heartwarming moment at a
time, so fans can see what others are doing around the world. So
far, OREO fans from around the world have captured and shared more
than one million moments this year.
In addition to sharing their moments on the OREO Moments
Gallery, OREO Facebook fans around the world have the chance
throughout 2012 to be featured for the brand's "Birthday of the
Day," which spotlights a new fan on his/her birthday every day.
For more information on the OREO Daily Twist, visit
Facebook.com/OREO today.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse
with an unrivaled portfolio of brands people love. Proudly
marketing delicious biscuits, confectionery, beverages, cheese,
grocery products and convenient meals in approximately 170
countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic
brands – Cadbury, Jacobs, Kraft, LU,
Maxwell House, Milka, Nabisco, Oreo,
Oscar Mayer, Philadelphia, Tang and
Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to
divide and create two independent public companies: a high-growth
global snacks business and a high-margin North American grocery
business. The transaction is expected to be completed on
Oct. 1, 2012. A leader in innovation,
marketing, health & wellness and sustainability, Kraft Foods is
a member of the Dow Jones Industrial Average, Standard & Poor's
500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel
Sustainability Index. Visit www.kraftfoodscompany.com and
www.facebook.com/kraftfoodscorporate.
-- make today delicious --
SOURCE Kraft Foods Inc.