Introducing Paisly by JetBlue, a New Travel Website That Takes All the Work Out of Booking a Trip
March 25 2021 - 10:02AM
Business Wire
-- Paisly’s Smart Technology Suggests and Helps
Book Hotels, Car Rentals and More, Backed by JetBlue’s
Award-Winning Customer Service --
-- JetBlue Continues to Extend Its Beloved
Brand Across the Travel Journey to Benefit Customers and Deliver
Efficient JetBlue Growth --
JetBlue (NASDAQ: JBLU) today announced the launch of Paisly by
JetBlue, a new travel website that helps customers, who have
purchased a JetBlue flight, finish booking the rest of their trip.
Paisly’s smart technology takes the work off customers, by using
flight information to make individually tailored suggestions for
travel components such as hotel stays and car rentals. The Paisly
dashboard makes it simple to book travel and reference an itinerary
in just a few clicks, and every purchase is backed by the airline’s
award-winning service with assistance from people happy to help
whenever needed.
To start, Paisly will suggest hotels, car rentals, and theme
park offers. JetBlue plans to add additional hotels, vacation
rentals, activities, retail products, and more in the months ahead
as the airline selects high-quality partners that align with
Paisly’s mission.
“Travelers want peace of mind that their travel provider will
take care of them, and that’s why Paisly is 100% backed by JetBlue
and a team of real people ready to help whenever needed,” said
Andres Barry, president, JetBlue Travel Products. “Our hand-picked
partners think about customer service just like we do, and are
working with us to make planning a trip much simpler.”
The new travel website’s name was inspired by the differences
among paisley patterns, symbolizing how Paisly’s travel suggestions
are unique to each customer and their needs. Unlike the sea of
sameness across other travel sites, Paisly presents each customer
with a tailored experience that delivers several benefits:
- Individually Tailored Suggestions: Paisly makes
recommendations based on each customer’s JetBlue flight reservation
and destination. Unlike other travel sites, Paisly is smart enough
to figure out what the customer might want based on their flight
details so there’s no need to sort through pages and pages of
options.
- Unified Dashboard: Paisly provides customers with a
single view of their confirmed travel and suggestions for easy
access on JetBlue’s custom-built dashboard. Bookings are made
directly with JetBlue and the partner, avoiding cumbersome white
label and third-party sites.
- Ease of Booking: Since JetBlue already has information
like travel dates, arrival/departure times, and other booking
details, there’s no need to keep re-entering travel information as
you search for and confirm travel. Most bookings can be made in
just one or a few clicks.
- Award-Winning Customer Service: Paisly has real people
happy to help whenever a customer needs it. Customers have access
to a dedicated customer support line where Paisly agents have the
ability to directly manage a customer’s itinerary and connect with
business partners on their behalf before, during and after their
travels.
- Trusted Recommendations: Customers can book knowing that
each partner was thoughtfully selected for Paisly. JetBlue will be
launching with some established relationships, including Avis
Budget Group Car Rentals, Walt Disney World® Resort, and Universal
Orlando Resort; as well as nationally recognized hotels, which
ensure breadth of coverage.
- More TrueBlue Points: Paisly customers earn one point
per eligible dollar on hotels and attractions. For car rentals,
TrueBlue members earn 100 points per day and 200 points per day for
Mosaics, the airline’s most loyal customers. Mosaic members can
expect additional perks and exclusive offers in the future.
“JetBlue continues to extend our trusted brand in innovative
ways across travel, which benefits customers and helps us grow
efficiently,” Barry said. “We’re just getting started with Paisly,
but we see great potential for a very different kind of travel
website that’s centered on the needs of individual customers and
offers truly great customer service.”
Paisly is designed for customers who have already booked their
JetBlue flight, and complements JetBlue Vacations, which offers
exclusive deals on bundled offerings. JetBlue Vacations benefits
include best price guarantee, personalized service from local
insiders at major Caribbean destinations, and payment flexibility
with MarcusPay®.
JetBlue customers can visit paisly.com to view their dashboard
and review Paisly’s travel suggestions. Suggestions will also be
sent to JetBlue customers via email after booking their flight.
Paisly technology directly selects which options are relevant and
no customer information is shared with partners unless a booking or
purchase is made.
About JetBlue Travel Products
JetBlue Travel Products (JBTP), a wholly owned subsidiary of
JetBlue Airways Corporation, consists of the JetBlue Vacations
brand and other non-air travel products including travel insurance,
car rentals and more. Headquartered in Fort Lauderdale, Florida,
and led by a separate and distinct leadership team, JBTP is laying
the foundation for the next level of growth by building on the
JetBlue brand and expanding services throughout the travel
industry. For more information, visit paisly.com or
jetbluevacations.com.
About JetBlue Airways
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San
Juan. JetBlue carries customers across the U.S., Caribbean, and
Latin America. For more information, visit jetblue.com.
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JetBlue Corporate Communications Tel: +1 718 709 3089
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