JAKKS Pacific & Disguise Ink Worldwide Deal With Rooster Teeth for Bendy
May 03 2023 - 9:00AM
Business Wire
JAKKS Pacific, Inc. (NASDAQ: JAKK), a top manufacturer of toys
and consumer products, and its costume division, Disguise, today
announced a multi-year partnership with Rooster Teeth and Joey Drew
Studios to bring Bendy® to the world. JAKKS and Disguise will
design, develop and manufacture action figures, plush, playsets,
costumes and costume accessories commencing in fall 2023.
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Bendy and the Ink Machine action figures
and playsets coming to JAKKS Pacific (Graphic: Business Wire)
Disguise first launched Bendy and the Ink Machine® costumes in
North America in 2018 and saw great success with the
horror-gaming-themed Halloween costumes for several years. JAKKS is
now joining in the mix with master toy rights and the company-wide
rights are being expanded to include worldwide distribution.
Bendy and the Ink Machine and Bendy and the Dark Revival® are
puzzle-action-horror games, created by Joey Drew Studios, that
boast a unique cartoon atmosphere and intense and frightening
storylines that keeps players on the edge of their seat. The Bendy
fanbase is a passionate global audience that loves the cartoon
characters and eagerly awaits each new entry in the franchise.
“JAKKS and Disguise have an incredibly robust portfolio of video
game licenses and costume lines. Bendy was Disguise’s first product
line for episodic horror,” said Virginia Reneau, SVP of Licensing
for JAKKS and Disguise. “We were very excited to see the fans new
and old show up to retail to dress up as their favorite Bendy
character for Halloween and we are so happy to continue to extend
this brand into our toy line as well.”
All Bendy toys, costumes and accessories will be widely
available at retailers in North America in store and online this
fall.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and
marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include: Fly Wheels®, Perfectly Cute®,
ReDo Skateboard Co.®, X Power Dozer®, Disguise®, Weee-Do™ and a
wide range of entertainment-inspired products featuring premier
licensed properties. Through JAKKS Cares, the company’s commitment
to philanthropy, JAKKS is helping to make a positive impact on the
lives of children. Visit us at www.jakks.com and follow us on
Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS
Pacific).
©2023 JAKKS Pacific, Inc. All rights reserved.
About Disguise, Inc.: Since
1987, Disguise has been a global leader in the dress up and
roleplay industry creating innovative and trend setting costumes
and accessories. Based in San Diego, Disguise produces costumes and
accessories under many of the world’s leading licensed brands, as
well as its own proprietary brands for the world’s largest
retailers including specialty, party and pop-up stores. Disguise
designs and manufactures millions of costumes each year bringing
smiles and creating memories for kids and adults alike. To see
Disguise’s extensive licensed dress up collection, please visit
www.disguise.com and follow us on Instagram (@disguise.costumes),
Twitter (@DisguiseInc) and Facebook (Disguise Costumes).
Disguise is a trademark of Disguise, Inc.
About Rooster Teeth Games:
Rooster Teeth Games is an American video game developer, publisher
and distributor which serves as Rooster Teeth's video game
division. It is focused on "bridging the gap between independent
game developers and the worldwide community of gamers." Rooster
Teeth has a massive global footprint of more than 45 million
subscribers to its YouTube Network, 5 million unique weekly viewers
across its RoosterTeeth.com hub and more than 4 million registered
community members. The company was founded in 2003, and is a
subsidiary of Otter Media, a WarnerMedia company.
About Joey Drew Studios:
Joey Drew Studios is a video game developer and the studio behind
Bendy®, a horror game staple in the indie game community. Pairing
dark themes with humorous twists, Joey Drew Studios is known for
its unique and atmospheric gaming experiences through the use of
inventive original characters, passionately crafted worlds, and
innovative storytelling.
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version on businesswire.com: https://www.businesswire.com/news/home/20230503005006/en/
MEDIA CONTACT: Whitney Hatfield 858-391-3639
PR@Disguise.com
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