BEIJING, July 13, 2021 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China, is
pleased to announce that the 22nd World Intellectual Property
Office – China National Intellectual Property Administration
(WIPO-CNIPA) has honoured the Company's proprietary "Digital Rights
Management (DRM) Key Storage and Reading Method and System" with a
China Patent Excellence Award for Chinese Outstanding Patented
Invention & Industrial Design. Awarded annually by CNIPA in
association with WIPO, the award recognizes outstanding
achievements in the protection of intellectual property (IP)
rights.
iQIYI's self-developed technology is the first DRM
system developed by a Chinese internet video platform to obtain
certification from ChinaDRM Lab, China's most prestigious DRM
organization. The WIPO-CNIPA awards are the only official
recognition of patented inventions in China. Receiving the award is a
further demonstration of iQIYI's independent innovation
capabilities in the field of digital rights protection and a symbol
that digital rights, an important part of IP protection, receive
increased attention.
Based on encryption technologies, DRM is a key
technology in digital copyrights protection that can, to a
certain extent, prevent digital content from being
pirated during its online transmission. iQIYI's proprietary DRM
system has two components: the implementation of ChinaDRM standards
and security protection. An award-winning patented technology is
applied to strengthen the security of iQIYI's DRM system, making it
more effective in preventing attackers from pirating video
files, thereby safeguarding the rights and interests of
content creators.
iQIYI's encryption protection technology also benefits
from the Company's proprietary IP rights. Compared with
externally purchased DRM systems, the system developed in-house
offers natural advantages such as system architecture with
wider adaptability, faster iteration, and patching and lower
communication costs. The efficient integration of the DRM
system and iQIYI's content operation system delivers a more stable
technical performance and superior user experience - all
at a lower cost.
Since 2013, iQIYI has been actively engaged in the independent
research and development of a DRM system, and has in recent years
continued to invest in key areas such as overlay key cryptography,
white-box cryptography, and obfuscation solutions, as well as video
encryption and deferred processing solutions. In addition to DRM,
the Company has also been working on the application of core
technologies for copyright protection, including hotlinking
prevention, digital video fingerprinting, blockchain-based
copyright protection, and extensive monitoring. In 2020, iQIYI
monitored more than 2,000 monitoring platforms and removed nearly 7
million pirated video links.
Going forward, iQIYI will continue to enhance its independent
innovation capability in copyright protection and guide the
industry to focus more on the issue to build a more effective and
healthy entertainment ecosystem.
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SOURCE iQIYI