BEIJING, Feb. 21, 2020 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, recently released the finale to the
fifth season of iPARTMENT (the "Show" or
"iPARTMENT 5"), a show that was exclusively broadcasted by
iQIYI and viewed by more than 74 million iQIYI subscribing members
during its over-a-month run. The Show has also performed well
internationally by regularly appearing on the Company's overseas
iQIYI App's weekly top 10 content ranking during its run.
iPARTMENT is a sitcom that revolves around the daily
lives of six friends who live in neighboring apartment units in
Shanghai. Released over the past
ten years through five seasons, the Show is regarded by Chinese
audiences as a classic that captures the growth of a generation. In
particular, the fifth season of iPARTMENT has
especially been well received by its viewers for its use of
technological features that promote viewer engagement and
interaction.
This includes the use of the "branching plot" function in one of
the episodes, allowing viewers to choose from 16 different
storyline options that lead to alternative endings for the episode.
According to iQIYI's official data, 97.4% of the interactive
episode's viewers proactively used the function while approximately
75% of the interactive episode's viewers finished viewing one of
the episode's storylines. In addition, more than 85% of those that
did finish viewing a storyline chose to re-watch the episode
through another storyline alternative. The Show also introduced a
45-minute episode that is displayed entirely in portrait mode and
presented as a WeChat group chat conversation between the Show's
main characters. Viewers can navigate through the episode by
scrolling up and down the conversation as one does in messaging
applications. The episode received more than 820,000 in comments
and 10 million in 'likes', breaking the record for most comments
posted for a single episode on iQIYI's platform.
Moreover, a feature known as Qiguan (AI Radar) allows audiences
to identify characters that appear in the Show, have quick access
to the background of the actor that plays the character and join
discussions about the characters in iQIYI Paopao, an entertainment
community for fans to follow and interact with celebrities, all
through one click. iQIYI's database estimates that the AI Radar
function was used approximately two million times within the first
day of the Show's release.
Other social interaction-based features deployed in the Show
include the star chat room function in which a pop-up chatroom
appears on the side of the screen as viewers watch the Show. When
an actor who plays a character from the Show joined the star
chatroom discussion on January 20,
over one million visitors entered the chatroom within a period of
50 minutes. With multiple channels established to enable audience
interaction, the iQIYI content interaction rating of the Show was
twice that of iQIYI's t main piece of content released at the time.
Furthermore, iQIYI also launched a short VR video derived from the
Show, titled The New Tenant Report VR, that is made
available on the iQIYI VR App and Qiyu VR devices. The short VR
video allows viewers to create their own immersive show experience
by playing a tenant in the apartment where the Show takes
place.
In 2020, iQIYI will continue creating premium content catered to
all audience groups while also producing more content to meet the
needs of targeted audience groups. In addition to iPARTMENT
Season 5, several trending drama series under various genres
have been launched on iQIYI's platforms, including Under
the Power, Detective Chinatown, The Great
Ruler and New World. In 2020, highly
anticipated drama series such as REUNION: The Sound of The Providence, PINGPONG, Tientsin
Mystic 2, If There is No Tomorrow will also be
released in order to meet the preferences of different audience
groups.
About iQIYI, Inc.
iQIYI, Inc. is an innovative
market-leading online entertainment service in China. Its corporate DNA combines creative
talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as
well as a comprehensive library of other professionally-produced
content, partner-generated content and user generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big
data analytics and other core proprietary technologies. iQIYI
attracts a massive user base with tremendous user engagement,
and has developed a diversified monetization model including
membership services, online advertising services,
content distribution, live broadcasting, online games, IP
licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.