Intuit TurboTax Live Renews Presenting Sponsorship of NFL AFC & NFC Championship Games; Adds NFL AFC & NFC Divisional Round P...
December 10 2020 - 8:00AM
Business Wire
NFL and Intuit Extend Agreement to serve as the
League’s Official Sponsor for Financial and Accounting Software,
and Tax Preparation Services
The National Football League (NFL) and Intuit Inc (Nasdaq:
INTU), maker of TurboTax®, QuickBooks®, and Mint® today announced a
renewal of their official partnership through 2022. As a part of
the sponsorship, TurboTax Live will serve as the presenting sponsor
of both the AFC and NFC Divisional games and continue their
presenting sponsorship of the Championship Games for the 2020 NFL
season. In 2019, Intuit TurboTax Live became the first-ever
presenting sponsor of both the AFC and NFC Championship Games.
“We’re ecstatic to not only welcome Intuit TurboTax Live back as
presenting sponsor for both AFC and NFC Championship games, but
also expand the relationship to encompass our Divisional round,”
said Nana-Yaw Asamoah, Vice President of Partnership Business
Development for the NFL. “As a leader in financial and tax
preparation products, Intuit provides platforms that NFL fans
recognize and need more than ever this time of year.”
“We are thrilled to not only be continuing, but expanding our
relationship with the NFL,” said Cathleen Ryan, Vice President of
Marketing for Intuit’s Consumer Group. “At Intuit, we are proud to
coach millions of people through their taxes and finances each
year. With this sponsorship we will have the unique opportunity to
reach passionate NFL fans with the tools and guidance to help them
prosper during the height of tax season.”
As the presenting sponsorship of both 2020 AFC and NFC
Divisional and Championship games, TurboTax Live branding will be
featured during the 2020 AFC and NFC Divisional and Championship
Games as well as within ancillary programming and content across
league broadcast and digital media platforms. Fans can also look
forward to seeing TurboTax Live return to NFL Super Bowl LV for its
eighth consecutive year.
Intuit will also continue to be the NFL’s official sponsor for
financial and accounting software, and tax preparation services.
Intuit helps power prosperity for consumers, self-employed and
small business owners finding them more money with the least amount
of work, while giving them complete confidence in their actions and
decisions.
As a part of the sponsorship, Intuit QuickBooks will have
branded content during the NFC Championship Game on FOX, January
24, 2021. The ad will spotlight a small business and how the
QuickBooks Online ecosystem helps them be more successful.
About the National Football League (NFL)
The National Football League is America's most popular sports
league, comprised of 32 franchises that compete each year to win
the Super Bowl, the world's biggest annual sporting event. Founded
in 1920, the NFL developed the model for the successful modern
sports league, including national and international distribution,
extensive revenue sharing, competitive excellence, and strong
franchises across the country.
NFL content has never been more popular across the US media
landscape. According to Nielsen, 183 million people tuned into the
2019 NFL regular season representing 69 percent of all television
homes and 59 percent of potential viewers in the U.S. In 2019, NFL
games accounted for 42 of television's 50 most-watched
programs.
About Intuit
Intuit’s mission is to power prosperity around the world. We are
a mission-driven, global financial platform company with products
including TurboTax, QuickBooks, and Mint, designed to empower
consumers, self-employed and small businesses to improve their
financial lives. Our platform and products help customers get more
money with the least amount of work, while giving them complete
confidence in their actions and decisions. Our innovative ecosystem
of financial management solutions serves more than 50 million
customers worldwide. Please visit us for the latest news and
in-depth information about Intuit and its brands and find us on
social.
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version on businesswire.com: https://www.businesswire.com/news/home/20201210005257/en/
Alex Riethmiller, NFL 310-840-4635
Ashley McMahon, Intuit 858-215-9069
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