70% Small Business Owners Realize Value of
Connecting Data From Different Apps and Existing Technology
Solutions
Most small businesses around the world are using the cloud and
relying on apps to run their business.
Those are among the findings of a multi-country study released
today by Intuit Inc. (NASDAQ:INTU). The study, which focused on
small businesses in the U.S., Canada, the U.K., and Australia
revealed that 64 percent of small businesses run in the cloud, 68
percent use apps, and 66 percent use a smartphone. In addition,
small businesses owners are seeing – and experiencing – the
long-term effect of mobile and web-based apps on their bottom line,
allowing them to focus on growing their business.
The “2016 Appification of Small Business Report” is a
first-of-its-kind study, providing insights from 2,000 small
business owners/managers. It also reveals a huge opportunity for
small business app developers worldwide. The study also examines
the attitude of small business owners who are not using apps to
better understand their barriers of entry and the factors that
could drive them to use apps.
While tech-savvy businesses are integrating apps in record
numbers, they are also running into persistent barriers with
existing apps, according to the study. About two-in-five small
businesses believe there are too many apps to choose from.
Forty-one percent say they are unsure of which apps are best suited
for their business, and 39 percent are concerned with costs to
integrate and train on apps. Complexity was an issue for 23
percent.
“We’re thrilled that small business owners around the world are
transforming how they run their business, and integrating
innovative new technologies to improve how they operate,” said
Vinay Pai, vice president and head of the Intuit Developer Group.
“Insights from this global study further reinforce our strategy to
focus on delivering quality apps that eliminate our customers’
biggest pain points. By enabling third-parties to build
high-quality integrations that run seamlessly with QuickBooks, we
offer the best outcomes for developers, partners and our small
business customers.”
App Use Around the World
Sixty-eight percent of small businesses in the U.S., Canada,
U.K. and Australia are currently using mobile or web-based apps to
help run their operations, eliminate administrative tasks and shift
their focus to growing their business. A total of 82 percent of
small businesses that use apps reported using between one and six
apps to run their business.
“As an owner of a boutique, I need to consistently adapt, evolve
and stay relevant to my customers by utilizing the best
technologies to run my business,” said Hope Colling, owner of
Marmalade Boutique in San Francisco. “QuickBooks has transformed my
business by seamlessly integrating with Square, my point-of-sale
system, and Stitch Labs, my inventory management tool. Information
from these solutions flow so well together, it has allowed me to
focus on delivering amazing products and service to my
customers.”
“Using cloud-based tools has made my job easier so I can work on
parts of the business that need my attention and do the things I
enjoy the most,” said Matthew Jones, general manager at the
Carrington Hotel in Sydney, Australia. “Having financial management
tools that effortlessly integrate with QuickBooks has been huge for
us. It saves me seven to ten hours of work each week by eliminating
data entry and other administrative tasks. It also allows me to
work seamlessly with our accountant and owner, providing all of us
access to important financial information anytime, anywhere.”
Opportunities for Third-party App Developers and
Partners
The growing apps marketplace for small businesses continues to
be a lucrative opportunity for developers and partners. Intuit’s
commitment to building quality integrations for its small business
customers provides third-party developers and partners with the
best resources and world-class tools when building for the
QuickBooks platform.
For example, QuickBooks is the only small business platform that
pays for an annual security assessment for all apps that are
integrated to the solution. The platform also allows for deep user
interface integrations.
Additionally, Intuit helps developers and partners market their
apps on the largest small business apps store (Apps.com) and gives
them access to over 1.5 million QuickBooks customers worldwide.
Today, over 1,200 apps are integrated on the QuickBooks platform,
of which 400 are published in the app store, and 800 apps are
private integrations.
“Since we launched our app in the Intuit QuickBooks Apps Store
in November 2013, we have been able to expand our customer reach to
new local verticals and plan to move into international markets
next year," said Richard McLean, co-founder of online payroll
system KeyPay. “We are excited for what’s to come as more small
businesses owners understand the true value of apps and rely on
companies like us to play an important role in running and growing
their business.”
Survey Methodology
A representative sample of 500 small businesses in each region
(U.S., Canada, Australia, and U.K) were surveyed by Ebiquity from
July 13-20, 2016. The vast majority of small business owners and
managers surveyed have between one and 50 employees. The types of
business surveyed were: service-based (50 percent), product-based
(23 percent), and hybrid (27 percent).
For additional information, please visit:
- Link to eBook:
http://intuit.me/IDG2016AppSurveyeBook
- About Intuit developer
group
Follow us:
- Twitter @IntuitDev
- Twitter @QuickBooks
About Intuit Inc.
Intuit Inc. creates business and financial management solutions
that simplify the business of life for small businesses, consumers
and accounting professionals.
Its flagship products and services include QuickBooks® and
TurboTax®, which make it easier to manage small businesses
and tax preparation and filing. Mint provides a fresh, easy
and intelligent way for people to manage their money, while
Intuit's ProConnect brand portfolio includes ProConnect
Online, ProSeries® and Lacerte®, the company's leading
tax preparation offerings for professional accountants.
Founded in 1983, Intuit had revenue of $4.7 billion in its
fiscal year 2016. The company has approximately 7,900 employees
with major offices in the United States, Canada, the United
Kingdom, India, Australia and other locations. More information can
be found at www.intuit.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160829005387/en/
Intuit Inc.Zoey Farooq,
650-844-4839zoey_farooq@intuit.comorAccess Emanate
CommunicationsJen Garcia, 415-844-6244jgarcia@accesspr.com
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