ISG to Release Study on Salesforce Service Providers
October 21 2021 - 11:20AM
Business Wire
Upcoming ISG Provider Lens™ report will look
at technology providers offering both implementation and managed
application services
Information Services Group (ISG) (Nasdaq: III), a leading global
technology research and advisory firm, has launched a research
study examining service providers supporting enterprise adoption
and management of Salesforce solutions.
The study results will be published in a comprehensive ISG
Provider Lens™ report, called Salesforce Ecosystem Partners,
scheduled to be released in February. The report will cover
implementation services and managed application services offered by
Salesforce technology partners.
Enterprise buyers will be able to use information from the
report to evaluate their current vendor relationships, potential
new engagements and available offerings, while ISG advisors use the
information to recommend providers to the firm’s buy-side
clients.
The new report covers service providers catering to both the
midmarket and large enterprise client markets, said Bill Huber,
partner, Digital Platforms and Solutions, for ISG. “A distinction
is made between large enterprise clients and the midmarket due to
the significantly higher need for Salesforce integration into the
complex application landscapes of large enterprise clients,” he
said. “Large enterprises need to satisfy both global and local
requirements, across a more diverse portfolio of operating units,
and require corresponding delivery capabilities from service
providers.”
ISG has distributed surveys to more than 120 Salesforce
technology and service providers. Working in collaboration with
ISG’s global advisors, the research team will produce six quadrants
representing the services and products the typical enterprise
client is buying in the Salesforce space, based on ISG’s experience
working with its clients. The six quadrants are:
- Multicloud Implementation and Integration Services for Large
Enterprises, including providers of implementation services for
Salesforce applications as well as integration services to combine
these applications with other major standard software solutions
that are usually part of the complex system landscape of large and
globally operating enterprise clients. The services include
consulting, configuring and implementing applications for a client,
integration within a customer’s system landscape, data migration
and go-live support.
- Implementation Services for Core Cloud for the
Midmarket, addressing providers that specialize in Salesforce
Sales, Service and Commerce Clouds. These products are broadly
considered the core clouds of Salesforce. These providers primarily
take an agile approach to implementation and focus on cases where
less integration is required, a situation typical for medium- and
small-size clients. An important aspect of the services they offer
revolves around consulting on the redesign of processes while using
Salesforce applications.
- Implementation Services for Marketing Cloud for the
Midmarket, covering providers that specialize in Salesforce
Marketing Cloud for cases where the need for real-time integration
into a complex system landscape is limited, a situation more
typical for medium- and small-size clients. Deep knowledge of
marketing-specific features such as the use of media and
multi-channel approaches for information gathering, customer
experience and digital customer journey optimization are essential
for providers.
- Managed Application Services for Large Enterprises,
including providers with the capability to offer managed services
for maintenance and support functions that include monitoring,
remote support, centralized management of Salesforce applications,
data quality management, data security and compliance. In the case
of large enterprise clients, this usually includes the capability
to provide these services in the context of global reach and
complex application landscapes comprising a variety of solutions
from different software providers.
- Managed Application Services for Midmarket, covering
services similar to those for large enterprise clients, including
providers with the capability to offer managed services for
maintenance and support functions that include monitoring, remote
support, centralized management of Salesforce applications, data
quality management, data security and compliance. The basic
difference arises from the usually lower integration needs, and, in
many cases, from a more regional focus of midmarket clients.
- Implementation Services for Analytics Solutions on
Salesforce, addressing providers of CRM analytics
implementation services related to Salesforce. In addition to data
available in Salesforce instances, these solutions may use
third-party data, such as market research or geographical data.
Services include consulting, development of data definitions,
configuring data management and implementing reports and respective
visualizations.
The report will cover the global Salesforce market and examine
products and services available in the U.S., Germany and Brazil.
ISG analysts Rainer Suletzki and Mauricio Ohtani will serve as
authors of the report.
A list of identified providers and vendors and further details
on the study are available in this digital brochure. Companies not
listed as Salesforce ecosystem service providers can contact ISG
and ask to be included in the study.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Germany,
Switzerland, the U.K., France, the Nordics, Brazil and
Australia/New Zealand, with additional markets to be added in the
future. For more information about ISG Provider Lens research,
please visit this webpage.
A companion research series, the ISG Provider Lens Archetype
reports, offer a first-of-its-kind evaluation of providers from the
perspective of specific buyer types.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 700 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including automation, cloud and data analytics; sourcing advisory;
managed governance and risk services; network carrier services;
strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs more than 1,300
digital-ready professionals operating in more than 20 countries—a
global team known for its innovative thinking, market influence,
deep industry and technology expertise, and world-class research
and analytical capabilities based on the industry’s most
comprehensive marketplace data. For more information, visit
www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211021005776/en/
Press:
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Erik Arvidson, Matter Communications for ISG +1 617 755 2985
isg@matternow.com
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