Vivian Health Expands Leadership Team with Strategic Executive Appointments
March 06 2023 - 9:03AM
Business Wire
- Adam Greenberg joins as Chief Financial Officer; Ved Sinha as
Chief Product Officer
- New leadership to drive continued growth following a strong
2022 with more than one million American clinicians served
Vivian Health, the leading national healthcare jobs marketplace,
today announced key appointments to expand its executive leadership
team as the company positions itself to thrive in the year ahead.
These include the appointment of Adam Greenberg to Chief Financial
Officer and Ved Sinha to Chief Product Officer.
“We are delighted to welcome Adam Greenberg and Ved Sinha to
Vivian Health,” said Parth Bhakta, Chief Executive Officer and
co-founder of Vivian Health. “Adam and Ved each bring deep
experience across a diverse mix of digital companies and business
models—including subscription and marketplace businesses—and they
both have a track record of harnessing innovation to disrupt the
status quo and go after big opportunities. Their expertise and
leadership will be invaluable as we embark on Vivian’s next chapter
of growth.”
Mr. Greenberg will lead the company’s financial operations as
Vivian continues to drive category leadership and expand its
marketplace, increasing the number of opportunities clinicians are
able to access and pursue from a single source. He has held
numerous finance and strategy leadership roles, including Head of
Strategic Finance and CFO, at both early-stage companies and
household consumer brands over the last 12 years, including
Roofstock, a leading digital marketplace for real estate investors
and Ideal Image, the largest medical aesthetics chain in the U.S.
Prior to this, Mr. Greenberg was Senior Vice President of North
American Finance and Supply Chain at Weight Watchers, where he
oversaw financial planning and analysis, accounting and supply
chain operations in the U.S.
“Vivian Health is transforming the healthcare hiring process and
empowering healthcare professionals to find jobs they love, which
deeply resonates with me,” said Mr. Greenberg. “I am thrilled to
join at such a pivotal time for the company and I look forward to
building out our financial operations with world class strategy and
analytics to maximize our opportunities and help shape Vivian’s
very bright future.”
Mr. Sinha brings over 20 years of experience in product
management and product innovation to Vivian, where he will
spearhead the company’s product and marketplace solutions strategy
as the company looks to drive increased engagement and loyalty with
clinicians through new offerings. Mr. Sinha joins Vivian from
Robert Half, a leading talent solutions company, where he was Vice
President of Product Management. Prior relevant experience includes
leading product at Edmodo, an educational technology platform for
K–12 schools and teachers, and at Upwork, a global online talent
marketplace.
“In a few short years, Vivian Health’s rapid expansion has
already made an unmistakable impact on healthcare hiring, but our
potential is immense,” said Mr. Sinha. “I am excited to get to work
with the team to build product experiences that will empower
America’s valued healthcare workers to manage and grow their
careers.”
Founded in 2017 and acquired by IAC in 2019, Vivian Health is
used by over one million clinicians across all 50 states to find
jobs they love. After a strong year in 2022—which saw both revenue
and total job placements more than double for the
organization—Vivian Health is today one of the largest and most
comprehensive national marketplaces for healthcare talent.
ABOUT ADAM GREENBERG
Adam Greenberg was previously Head of Finance and Business
Operations at Roofstock, a real estate marketplace, software and
management business and Chief Financial Officer at Great Jones, a
venture backed technology enabled property management business,
where he co-led the sale of Great Jones to Roofstock in 2021. Prior
to this, Mr. Greenberg was CFO at Ideal Image, a private equity
backed medical aesthetic services growth business, where he led the
rebuild of team, systems and processes to support continued scaling
of revenue and improved profit margins. Previously to his role at
Ideal Image, Mr. Greenberg was CFO and Head of Supply Chain for
Weight Watchers’ U.S. business, encompassing consumer and B2B
services, e-commerce, licensing and publishing business lines with
$900 million in revenue. This included financial oversight for $700
million in subscription revenue with 3 million recurring
transactions per month. Prior to Weight Watchers, Mr. Greenberg was
an innovation and strategy consulting leader at Monitor Group.
Mr. Greenberg received his B.S. in biomedical engineering at
Johns Hopkins University and holds a Ph.D. in bioengineering from
the University of Pennsylvania.
ABOUT VED SINHA
Ved Sinha was previously Vice President of Product Management at
Robert Half International, a leading, public staffing agency with
over $7 billion a year in revenue, where he was a change-agent for
digital transformation. His prior experience also includes working
as an early executive at Upwork, an online talent marketplace, as
Vice President of Product Management & Design, Growth Marketing
and Category Management.
Mr. Sinha holds an MBA from the University of Chicago and a B.A.
in Mathematics and Philosophy from Wesleyan University.
ABOUT VIVIAN HEALTH
Vivian Health, an IAC company (NASDAQ: IAC), is the leading
healthcare jobs marketplace that serves healthcare professionals
first. Vivian Health empowers a broad range of healthcare
professionals to find jobs they love across many types of
healthcare work, including permanent roles, per-diem shifts, local
contracts, and travel positions. Built on intelligent matching,
transparent information, and the widest selection of job
opportunities, Vivian Health offers healthcare job seekers an
unrivaled solution for finding their next role. For employers,
Vivian Health helps fill roles 50% faster than traditional
recruiting practices and at a fraction of the cost, saving them
millions of dollars and helping alleviate labor shortages in
healthcare. Vivian Health is headquartered in San Francisco with
offices in Denver. To learn more about Vivian Health, visit
vivian.com.
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Press Sophie Briand 332-241-7267
Vivian@TheBlissGrp.com
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